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Branded content is non-intrusive advertising content that provides value and entertainment while generating an emotional link between brands and consumers.
Why “online” is no longer “online”.
Germany is a developing country when it comes to barrier-free access. Rita Ebel is therefore building access ramps for wheelchair users out of colorful Lego bricks.
The future of retail combines two trends: sustainability and digitalisation.
Agreement on reducing CO2 emissions was reached in 2015. Decarbonisation will be expensive, especially for those in trade and industry who don’t start taking action now.
To understand the next generation is to understand the future. So how can toy brands and retailers adapt?