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Toy manufacturers make toys more appealing to parents when highlighting the educational potential of play concepts to engage children in learning.
Sustainable toys are on the rise. More and more manufacturers incorporate bio plastics into their play products or promote the idea of a circular Economy.
There are five key steps in making a successful start-up toy company. Steve Reece provides a checklist for those planning to start a toy company.
Home-schooling opens up the education market for toy-enriched learning. How toy manufacturers and retailers promote toys to teachers via lesson plans.
The global toy business has proven resilient in the COVID-19 pandemic, though specialist toy retailers had a tough year. Read the outlook for the global toy business in 2021.
For the Advent calendar campaign of Spielwarenmesse, bloggers and influencers tested the toy Advent calendars of some exhibitors.