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Ambient media is not primarily about achieving reach. Rather, the focus is on generating first-rate contacts, without expensive wastage.
Detailed models used for play and educational purposes and collected by enthusiasts illustrate the work of the emergency services and fire brigade.
Comment by Steve Reece on the importance of physical trade fairs, digital product presentations and hybrid formats for business initiation.
Logistics is going through a bottleneck: Why freight prices are rising and how the toy industry should prepare for further price increases.
In the Spielwarenmesse Podcast, the new Executive Board Members Christian Ulrich and Florian Hess give interesting insights into the future direction of Spielwarenmesse.
Schedule of events relevant for the toy industry in August 2021.