Spirit of Play - Around the toy industry

For the Advent calendar campaign of Spielwarenmesse, bloggers and influencers tested the toy Advent calendars of some exhibitors.

In this interview, Horst Neidhard tells us about the industry’s changing image, consequences of the coronavirus, and Model Railway Day in Germany.

These are interesting times for society, with social media giving a springboard for very strong views

Creating a multi-sensory shopping experience is the trump card of brick-and-mortar stores. With rising online sales, the time to revise store design has come.

The current generation of consumers who are parents are tired of traditional marketing campaigns.

The beginning of the coronavirus pandemic led to the cancellation of many hobby events and product presentations by retailers and manufacturers alike.