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Consumers are appreciating toys and games with added value.
During the lockdown in March 2020, most schools in Western Europe were closed.
Almost ten years ago, Toys go Green was a trending topic at Spielwarenmesse® 2011.
A toy shop based in a community with a population of 10,000 celebrating its 30th anniversary while Amazon and mytoys dominate the retail scene is quite unusual.
The Spielwarenmesse was the last big highlight in the toy industry's 2020 calendar.
Companies will profit from pursuing their green agenda despite the repercussions of the corona pandemic.