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The founding of the Fair Toys Organisation turns long-standing controversies between NGOs and the toy industry into constructive cooperation.
Retailers implement customer bonding strategies with focus on families by turning the Point of Sale into a Point of Entertainment.
The construction toy BionicTOYS aims to teach children about the laws of nature in a playful way.
Patric Fassbender and Marcus Stahl are the founders and managing directors of Boxine GmbH
The Covid-19 pandemic presents challenges, not only for the German subsidiary of the Italian toy manufacturer Clementoni.
Is holographic storytelling the future of social media marketing?