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Mobile payment services on the rise. An overview of mobile payment services and what this trend means for specialist retailers.
Ambient media is not primarily about achieving reach. Rather, the focus is on generating first-rate contacts, without expensive wastage.
A new generation of kid influencers highlights the impact and brand success derived from platforms like YouTube and TikTok.
Covid-19 changed entertainment and shopping habits in Spain as well. An overview of licensed toys in the Spanish toy market.
The continuing Covid-19 safety measures are affecting toy retailers in many countries. Only active customer contact and innovative services lead to sales.
Toy sales in 2020 varied by country due to different Covid-19 protection measures, geomarketing strategies, and sales channel developments.