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2022 will become a massive year for movie merchandise. Learn more about the upcoming UK licensing trends presented by John Baulch, publisher of the Toy World magazine.
License Global looks at the power of anime and how each title, brand and character continues to gather momentum through global fandom and licensed consumer products.
Non-fungible tokens or NFTs offer new licensing opportunities for tokens. How collectibles, art and other digital assets use blockchain technology.
A new generation of kid influencers highlights the impact and brand success derived from platforms like YouTube and TikTok.
Covid-19 changed entertainment and shopping habits in Spain as well. An overview of licensed toys in the Spanish toy market.
Toy sales in 2020 varied by country due to different Covid-19 protection measures, geomarketing strategies, and sales channel developments.
