Spirit of Play - Around the toy industry

Light, camera, action! Licensed products from the world of films and TV, especially ones that are true to the original and technical models, are nowadays indispensable.

Be it the iconic 60s’ scooter or a futuristic electric truck: For collectors, licensed vehicles that are exact replicas of their real-life original have an exciting appeal.

When two or more well-known brands enter into a collaboration to establish a new joint product, it's called co-branding. A new innovative approach?

Licensed toys contribute to the competitiveness of toy stores compared to other distribution channels, but they are nevertheless a risky business.

The digital world, driven by the online shift of communication and entertainment, has ushered in a new era of licensing, reports Francesca Ash of Total Licensing.

2022 will become a massive year for movie merchandise. Learn more about the upcoming UK licensing trends presented by John Baulch, publisher of the Toy World magazine.