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Light, camera, action! Licensed products from the world of films and TV, especially ones that are true to the original and technical models, are nowadays indispensable.
Be it the iconic 60s’ scooter or a futuristic electric truck: For collectors, licensed vehicles that are exact replicas of their real-life original have an exciting appeal.
When two or more well-known brands enter into a collaboration to establish a new joint product, it's called co-branding. A new innovative approach?
Licensed toys contribute to the competitiveness of toy stores compared to other distribution channels, but they are nevertheless a risky business.
The digital world, driven by the online shift of communication and entertainment, has ushered in a new era of licensing, reports Francesca Ash of Total Licensing.
2022 will become a massive year for movie merchandise. Learn more about the upcoming UK licensing trends presented by John Baulch, publisher of the Toy World magazine.