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Covid-19 changed entertainment and shopping habits in Spain as well. An overview of licensed toys in the Spanish toy market.
Toy sales in 2020 varied by country due to different Covid-19 protection measures, geomarketing strategies, and sales channel developments.
Within 25 years Pokémon has become a pop culture phenomenon. Read more about the success story and celebrations planned in 2021.
The COVID-19 pandemic was both, disruptive for cinematic releases and a booster for home viewing platforms. Read the analysis of the impact for movie spin off toys.
With growing Esports competitions, brands embrace Esports for advertising and Esports related content. Details on the success story of a new form of entertainment.
John Baulch, Publisher of Toy World and Licensing Media partner of Spielwarenmesse® explores the Licensing landscape in 2020 and 2021 from an UK viewpoint.