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Mobile payment services on the rise. An overview of mobile payment services and what this trend means for specialist retailers.
Ambient media is not primarily about achieving reach. Rather, the focus is on generating first-rate contacts, without expensive wastage.
The continuing Covid-19 safety measures are affecting toy retailers in many countries. Only active customer contact and innovative services lead to sales.
New technological features in digital Christmas catalogues offered families an engaging experience while deciding which toys to ask for from Santa.
Creating a multi-sensory shopping experience is the trump card of brick-and-mortar stores. With rising online sales, the time to revise store design has come.
The current generation of consumers who are parents are tired of traditional marketing campaigns.