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Toy market news

11:29 / 05.06.2023

Ground Up and Foot Locker: Walking in the Little Mermaids shoes

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Toy market news

10:23 / 05.06.2023

Animaccord and Shein: New Masha and the Bear Collection for Australasia

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Toy market news

09:44 / 05.06.2023

Walt Disney's Pixar cuts 75 jobs

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Toy market news

09:32 / 05.06.2023

Moose Toys appoints Hollie Holmes as vice president of global licensing

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Toy market news

13:25 / 02.06.2023

Pioneering children's fitness company Lionheart now has the highest paid certified trainers in the industry

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Overview

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Sustainability

PlayBack - Out of the Toy Box, Into the Circular Economy

How the transformation to a circular economy can succeed. PlayBack - out of the toy box, into the circular economy: An intelligent concept is setting…

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Events & Highlights

June 2023 - interesting toy events at a glance

Schedule of events relevant for the toy industry in June 2023.

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Marketing

Five tips for Pinterest marketing

Pinterest is an inexpensive social media channel for companies. Five practical tips for successful, low-budget marketing.

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Toy lab

From game designer to game publisher

Until recently, Juma Al-JouJou was presenting his prototypes at inventor fairs himself. This time round, he attended the International Game Inventors'…

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Trends

Toy shopping needs occasions

Those who buy toys often want to give them as gifts. The STI Group campaign calendar summarises important gift occasions for the trade.

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Marketing

TikTok Hype - should I get in on this?

TikTok is one of the most downloaded apps in the world. But is the social media platform worthwhile for your own company?

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Toy lab

Electronic toys: What’s hot in 2023!

Computer technology is increasingly encroaching into the world of toys and offers even more fun for all generations.

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Spielelabor

Wooden toys: What’s hot in 2023!

This year’s wooden toy innovations show how the past can be a great source of inspiration and creativity.

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Events & Highlights

May 2023 - interesting toy events at a glance

Schedule of events relevant for the toy industry in May 2023.

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Retail

Tigres – Toys Made in Ukraine

They are defying the war with an eye to the future: Toy manufacturing is a tradition in Ukraine. Tigres’ production is sustainable and innovative.

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Games Lab

RC models: What´s hot in 2023!

Companies presented their remote control models at the Spielwarenmesse. An overview of new RC products by technology journalist Peter Pernsteiner.

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Toy lab

Board games: What’s hot in 2023!

The small and sophisticated game publishers presented their new games at this year’s Spielwarenmesse in Nuremberg. An overview by Peter Neugebauer.

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