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At the end of the year, the toy retailers' cash registers ring once again. That's why The Insights Family reveals which Christmas trends retailers should be aware of.
Kidults' spending on toys has increased considerably, and not just during the Covid-19 pandemic. Kidults market trends at a glance.
A new generation of kid influencers highlights the impact and brand success derived from platforms like YouTube and TikTok.
Covid-19 changed entertainment and shopping habits in Spain as well. An overview of licensed toys in the Spanish toy market.
Toy sales in 2020 varied by country due to different Covid-19 protection measures, geomarketing strategies, and sales channel developments.
Within 25 years Pokémon has become a pop culture phenomenon. Read more about the success story and celebrations planned in 2021.