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At the end of the year, the toy retailers' cash registers ring once again. That's why The Insights Family reveals which Christmas trends retailers should be aware of.
Ambient media is not primarily about achieving reach. Rather, the focus is on generating first-rate contacts, without expensive wastage.
Kidults' spending on toys has increased considerably, and not just during the Covid-19 pandemic. Kidults market trends at a glance.
New technological features in digital Christmas catalogues offered families an engaging experience while deciding which toys to ask for from Santa.
The current generation of consumers who are parents are tired of traditional marketing campaigns.
The members of our TrendCommittee also had other ideas about what they would be doing someday.