Spirit of Play - Around the toy industry

Trend scout Daniele Caroli found at the Spielwarenmesse^® BrandNew 2021 digital product preview that baby and infant articles become safer and more flexible.

Richard Gottlieb, CEO Global Toy Experts, shares his insights into what the top licenses 2021 of six countries tell us about our world.

The online start-up JFC Toys scores points with expertise in toys for infants and wooden toys, as well as in merchandising. It has opened a pop-up store in Emden.

Technical journalist Peter Pernsteiner presents model kits and model cars from the digital product preview Spielwarenmesse^® BrandNew 2021.

Peter Pernsteiner discovered many electronic toys in the digital product preview Spielwarenmesse® Brand New 2021.

Companies that incorporate a sustainability strategy both protect the environment and promote brand image and loyalty among customers.