Spirit of Play - Around the toy industry

Toy ads from the past help to understand changes in values and attitudes of families, whereas the analysis of current ads provides clues for emerging trends.

License Global looks at the power of anime and how each title, brand and character continues to gather momentum through global fandom and licensed consumer products.

Renewable raw materials form the basis of a forward-looking and sustainable form of economy, which is why they are becoming increasingly important in the toy industry.

Moderation toys like Lego Serious Play or Playmobil Pro enable a methodical connection of playful acting and learning processes in workshops.

China has recently been the main hub for toy manufacturing in the world. With wages rising and production difficult to automate, the toy industry is likely to move on.