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Dr. Gummer explains how toy retailer can integrate the Balanced Play Pyramid for guiding parents to choose beneficial toys for their kids.
Schedule of events relevant for the toy industry in July 2021.
The UK left the EU for good on December 31, 2020 after a transition period. Read more about the implications of the Brexit for the toy industry.
Major changes in the media consumption of families require different marketing strategies. The Insights Family has developed a media planning tool.
A brief look at different countries shows which developments of the pandemic also bring benefits for the toy industry and trade.
A new generation of kid influencers highlights the impact and brand success derived from platforms like YouTube and TikTok.