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Toy manufacturers need cultural sensitivity to be successful. Various factors determine the cultural complexity of toys.
Trade fairs are in flux. The COVID-19 pandemic is encouraging a rethink in the trade fair industry and accelerating the changes that were already underway prior to the coronavirus.
Covid-19 changed entertainment and shopping habits in Spain as well. An overview of licensed toys in the Spanish toy market.
The idea of the escape room also works as a board game. Game-inventing couple Inka and Markus Brand provide the proof with their "EXIT – The Game" range from publisher KOSMOS.
The popularity of DIY activities has grown during the lockdown. As a result, toy companies incorporate DIY features into their ideas for play.
Schedule of events relevant for the toy industry in May 2021.