Spirit of Play - Around the toy industry

Toy manufacturers need cultural sensitivity to be successful. Various factors determine the cultural complexity of toys.

Trade fairs are in flux. The COVID-19 pandemic is encouraging a rethink in the trade fair industry and accelerating the changes that were already underway prior to the coronavirus.

Covid-19 changed entertainment and shopping habits in Spain as well. An overview of licensed toys in the Spanish toy market.

The idea of the escape room also works as a board game. Game-inventing couple Inka and Markus Brand provide the proof with their "EXIT – The Game" range from publisher KOSMOS.

The popularity of DIY activities has grown during the lockdown. As a result, toy companies incorporate DIY features into their ideas for play.