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Contemporary witness Erika Neumann reports on how the GDR transited from a planned economy to a capitalist economy in toy production.
Bernd Sauer, author of the book GDR toy industry, Spielzeugland DDR, talks about his experiences of the toy industry in East Germany before and after the fall of the Berlin Wall.
The continuing Covid-19 safety measures are affecting toy retailers in many countries. Only active customer contact and innovative services lead to sales.
The Insights Family studies show that children are interested in supporting local business during the pandemic.
Toy sales in 2020 varied by country due to different Covid-19 protection measures, geomarketing strategies, and sales channel developments.
Plush toys had a tough year in 2020, while other toy product groups boomed, during the Covid 19 pandemic. A track search for the reasons.