Spirit of Play - Around the toy industry

Home-schooling opens up the education market for toy-enriched learning. How toy manufacturers and retailers promote toys to teachers via lesson plans.

The global toy business has proven resilient in the COVID-19 pandemic, though specialist toy retailers had a tough year. Read the outlook for the global toy business in 2021.

For the Advent calendar campaign of Spielwarenmesse, bloggers and influencers tested the toy Advent calendars of some exhibitors.

In this interview, Horst Neidhard tells us about the industry’s changing image, consequences of the coronavirus, and Model Railway Day in Germany.

These are interesting times for society, with social media giving a springboard for very strong views

Creating a multi-sensory shopping experience is the trump card of brick-and-mortar stores. With rising online sales, the time to revise store design has come.