Tips for exhibitors

The content is put online on our website. So that your customers can get a perfect picture of your new product, please note the following tips:

• Use attractive pictures and short text.
• Avoid spelling mistakes.
• Set up the products in German and English in order to reach a larger target group
• Link product videos (YouTube)
• Link to your showroom or further information
• Include important details in the product description, e.g .:
  What is new about your product?
  What are the order / delivery conditions?
  Are there any other products in the product line?

Technical specifications

The teaser in the product overview consists of
- Product name (max. 50 characters)
- Preview text (max. 150 characters)
- Preview picture (Format: 600x400 px, JPEG)

The product description consists of
- Product name (max. 50 characters)
- Product subtitle (max. 50 characters)
- Header image (Format: 1920x1080 px, JPEG)
- Company description (max. 400 characters)
- Product description
- Available since / from (date)
- RRP (in euros)

Product pictures:
Two pictures side by side (Format: 800x800 px, JPEG) or up to 10 pictures in a gallery (Format: 800 x 533, JPEG)
Tip: Pictures should have the same format to create an integral whole

Product video:
A YouTube link to a product video can be included. Other video formats are not possible.

Contact information:
Company name or brand name
Country of origin of the company
Company logo (format: 200x200 px, JPEG)
Link to the company's website
Contact person
- First and Last Name
- Phone number
- Email address
- Fax number
- Photo (Format: 200x200 px, JPEG)

Text language: German and English
Note: if a language is missing, the product will not appear on the respective BrandNew page.

Find an example here.

Your BrandNew package contains free entries in the Spielwarenmesse^® BrandNew event calendar for your events (e.g. online workshops, showroom tours or in-house exhibitions). These calendar entries an be downloaded.

Please provide the following information:

• Your company name
• Event title in English and German
• Language of your event
• Date of your event
• How does the event take place? (digital, on site or hybrid)
• Please define a venue for your event
• Description of your event
• URL for more information
• Contact for further information
• Email address of the contact person

Text language: German and English
Note: if the language is missing, the product will not appear on the respective BrandNew calendar.

We will share your selected product via the Facebook and LinkedIn event of the Spielwarenmesse^®

Text (max. 400 characters)
Use the contribution to describe your product.
Tip: Use hashtags.

Text language: English

Image (landscape format: 1200x630 px or square: 1080x1080 px)

Image format: JPEG

URL of your company profile on Facebook or LinkedIn.

With a short teaser and a picture of your new product in the Spielwarenmesse^® visitor newsletter, you can reach a large number of newsletter subscribers.

• Headline (max. 85 characters)
• Text (max. 287 characters including spaces)
• Product image (format: 290x200 px)
• Image format: JPG

Text language: German, English
Note: If a language is missing, the product will not appear in the respective newsletter language

You will have access to the Spielwarenmesse^® Facebook or Instagram channel for a set period of time, giving you the opportunity to e.g. introduce your products, offer a Q&A session or guide the followers through your showroom.

Please provide the following information:

• Do you want to start your live video on Facebook or Instagram?
• Will your live stream last 30 or 60 minutes?
• What ist the title of your live campaign in English and German (max. 100 characters)
• Brief description of the content