Licensing

Minions und weitere Lizenzen auf der Spielwarenmesse

Why licenses are important for the toy industry

  • With an expected growth of 14% until 2020, licensed toys are developing much more dynamically than traditional non-licensed toys.
  • Licensing is one of the most successful marketing measures, as it can significantly increase the awareness of a product.
  • Licensed products are a natural part of the assortment that the customer expects in the shops.
Licenses at the Spielwarenmesse

2022 Top licenses worldwide