Are you a startup that has been on the market for 5 years or less? And want to present your innovative product ideas at Spielwarenmesse? Then book your participation in the StartupArea!

At the StartupArea in Hall 3A, you have the opportunity to showcase yourself effectively and open up new sales markets together with national and international startups. Our all-inclusive package with organisational and financial assistance tailored to startups makes it easier to participate in the trade fair and represents the ideal way for you to access an international business environment.

The StartupArea complete package at a glance:

Stand construction

  • 6 m² of stand space
  • Basic and runtime cleaning (from the last set-up day)
  • AUMA fee and waste disposal flat fee
  • Carpeting
  • Attachment of your company logo (other graphics can be booked separately)
  • 1 table, 2 chairs walls and lighting
  • Electricity connection (incl. consumption)


  • All services of the media package worth €649
  • Free participation in evening events
  • Meeting lounge for customer meetings
  • Free beverages
  • WLAN access
  • Listing on the joint stand on the Spielwarenmesse Digital platform
  • 2 exhibitor passes

Participation fee for the complete package: 2,400 €


Do you have further questions?

You have not yet exhibited as a startup? Natalia Kalberlah will be happy to answer any questions you may have and assist you with the application process.

You have already exhibited in this area? Sophia Spindler will be happy to answer your questions.

Natalia Kalberlah

Sales Manager

Sophia Spindler

Junior Project Manager