Spielwarenmesse: Fair Organization

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Spielwarenmesse® worldwide


Tips & Advice

You officially accepted our rules for exhibitors when you registered for Spielwarenmesse® 2018. If you are not familiar with these rules, you will find the Rules for Exhibitors here for downloading. Additional information, tips and services for your attendance at the Nuremberg toy fair 2018 are provided for you here.

Start of assembly

  • All halls on Monday, 22 January 2018
  • During the assembly period work may be carried out daily from 7:00 am to 8:00 pm.
  • On Sunday, 28 January 2018 and Monday, 29 January 2018 the halls will remain open until 10:00 pm. On Tuesday, 30 January 2018 work will cease at 6:00 pm.

End of assembly

  • Tuesday, 30 January 2018 6:00 pm

Duration of fair

  • 31 January – 4 February 2018, daily from 9:00 am - 6:00 pm
  • The fair is open daily from 9:00 am to 6:00 pm, on the last day until 5:00 pm only. Exhibitors are admitted daily from 8:15 am onwards and the stands must be occupied by the exhibitors by not later than 8:45 am.
  • For security reasons all persons must leave the halls and outdoor area by not later than 7:00 pm during the fair. Other exhibition stands are not to be visited outside the daily opening times without the permission of the stand holder.

Dismantling times

  • Sunday: 4 February 2018, 6:00 pm - 12:00 midnight
  • Monday: 5 February 2018, 12:00 midnight - 8:00 pm
  • Thuesday: 6 February 2018, 7:00 am - 8:00 pm
  • Wednesday: 7 February 2018, 7:00 am - 7:00 pm

For your optimal fair presentation, a free tutorial series is waiting for you. Look forward to the brand new tutorials and profit from these topics: exhibition planning, visitor marketing for exhibitors and follow-up work. And as an extra tip you get the most important information about the Spielwarenmesse® 2018 at a glance in the tutorial "Important information about your trade fair participation".

Have you thought of everything? Spielwarenmesse eG supports your fair preparation with several tutorials and checklists. With these tips for all phases of fair planning you make your trade fair appearance a real success!

You are exhibiting for the first time at the toy fair?

This you should keep in mind for your fair preparation:

  • Electricity: supply & consumption
  • Lighting
  • Stand partition walls
  • Floor covering
  • Catalogue entry
  • Parking permits
  • Stand construction: bring or rent
  • Stand declaration
  • Stand cleaning service
  • Waste disposal
  • Internet
  • Customer invitations
  • Travel & stay
  • Passes

You can book these and further services easily in the Online Service Center.

How do I design an eco-friendly booth? Find out more on what to consider when building sustainable fair stands in our checklist and in the ToyMagazine.


11 - 15 September

Assigning stand construction
Have you already thought about what your stand at the Spielwarenmesse® should look like? Now is the right time to start planning!

18 – 22 September

Book your hotel rooms
Book your hotel rooms Where will you stay during the fair? Reserve rooms for your team now, because there’s a shortage during the fair!

Book hotel rooms

Mandatory dates

6 October

Fair catalogue: obligatory entry

15 October

Deadline for payment of exhibiting fee

Further dates

3 – 6 October

Plan PR and marketing activities
How do you attract attention and how do you get the right customers to your stand? See what the Spielwarenmesse® has to offer.

Book services

6 October

Further catalogue entries
e.g. Economy Packages

Book further catalogue entries in the Online Service Center

18 October

Tutorial “Strategic fair planning”:
Good planning is half the battle. Use the free online tutorial and get valuable fair know-how

Watch tutorial

23 – 27 October

Plan the customer invitations
Have you already thought about how you’d like to invite your customers to Spielwarenmesse®? Now is the right time to start!

Mandatory dates

15 November

Returning stand plans etc.
Deadlines for two-storey stands, returning stand plans and stand declaration

Further dates

2 November

Tutorial “Visitor marketing”
Generate more qualified business contacts. Use the free online training and get valuable fair know-how.

Watch tutorial

Mandatory dates

11 December

Technical services, electricity
Deadlines for technical services for your stand

Further dates

1 December

Book your advertising spaces on the fair site

Book advertising in the Online Service Center

4 - 5 December

Start international invitation mailing
Send an invitation to your international customers today and give them enough time to book their travel and accommodation. Use the voucher codes and invite them free of charge.

7 December

Tutorial “Fair follow-up and success monitoring”
After the fair, it's "harvest time". Use the free online training and get valuable fair know-how.

Watch tutorial

15 December

Deadline for TrendGallery, Product Launch Package
Present the trends and innovations at the TrendGallery or book the full-package for your new product at the fair.

Register products in the Online Service Center

Deadline for Tech2Play
Robot Toys, RC Toys, Virtual Play, Electronic Learning: Show your technological toys at the special area Tech2Play.

Register Tech2Play products

22 December

Deadline for ToyAward 2018
Hand in your new product development for the ToyAward for free at www.toyaward.com

23 December

Deadline for PressPreview
At the PressPreview you can present your highlights to top buyers and the press the day before the fair!

Apply for the PressPreview

31 December

Deadline for sending your products for the ToyAward 2018

10 January

Deadlines for additional passes

31 January - 4 February

Spielwarenmesse® 2018:
Register now for 2019 and collect SpacePoints.

Further dates

2 - 3 January

Start invitation mailing to German customers
Send invitation to your German costumers today and give them enough time to plan their travel and accommodation. Use the voucher codes and invite them free of charge.

10 January

Order invitation vouchers and personalized printing stickers
Send your customers invitation vouchers and pay for their visit to the fair. The first 10 x 1-day tickets exchanged are already included in the marketing package! Letter stickers with the date of the fair and your stand number complete the invitation

Order vouchers and stickers in the Online Service Center

12 January

Briefing/training stand personnel
Ensure that your stand has a professional appearance by providing your stand team with the best possible preparation.

17 January

Stand personnel

Book stand personnel

19 January

Deadline for press conference and event facilities

Book press conference facilities

22 January

Stand organization
Also define the processes for recording contact information in advance, so that follow-up contact with your visitors runs smoothly.

26 January

Deadline for press services
How you can easily attract the interest of the press is shown here.

Tips for your press work

30 January

PressPreview, Ceremonious Opening, Ceremony ToyAward 2018

6 - 9 February

Fair follow-up
With a fast and specific reaction to your visitors, you save competition advantages for yourself.

Legal and plagiarism

The IPR Council (Intellectual Property Rights Council) at Spielwarenmesse® is a service for the protection of intellectual property and facilitates out-of-court settlement of complaints concerning the protection of exhibitors’ industrial property rights. The purpose of the council is to clarify violations of such rights by products exhibited and/or offered by other exhibitors during the fair.

The organiser’s intention is that this service helps to resolve such disputes between the parties involved without delay and without adversely affecting the course of the fair.

Complaints will be accepted from 9:00 am to 4:00 pm at NCC West, floor 1, ExhibitorsLounge daily for the duration of Spielwarenmesse®.

Donation project

Many exhibitors traditionally donate toys for needy children at the end of Spielwarenmesse®. In 2018 we support again the SOS Children’s Villages with these donations. The donated toys benefit both the SOS Children’s Villages and the day centres of SOS Children’s Villages for children and juveniles in Germany.

Some of the donated toys are also given to nurseries and social institutions in the Nuremberg region.

Would you like to contribute too? Then please support our project by donating your toys.

Procedure for the donation campaign

  • You receive a donation appeal from us during Spielwarenmesse®.
  • If you would like to take part in our project, you receive a certificate of participation that you can hang in a prominent position on your stand.
  • We collect your donations on the last day of Spielwarenmesse®.

Your contact:

Roland Happel

+49 911 99813-24


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