Spielwarenmesse: Date, prices and opening hours

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Fair profile

Experience the Spirit of Play at the key meeting point for the toy industry. As the largest and most important event of the year, the toy fair in Nuremberg brings together all international decision-makers. Well-known brands, trendy start-ups, buyers for major chains, independent retailers and large numbers of media representatives combine to make the Spielwarenmesse® a unique event for all players in the toys and games market.

Spielwarenmesse Impressions

Fair facts

Spielwarenmesse Summer Edition: 20 - 24 July 2021

Opening hours: Tuesday to Sathurday, 9:00 am – 6:00 pm


Messezentrum Nürnberg (Nuremberg Exhibition Center)
Messezentrum 1
90471 Nuremberg, Germany

Travel & arrival information

Find all results of the Spielwarenmesse® 2020 summarized in the fair report.

I visit the Spielwarenmesse to see the top trends and innovations and develop new business ideas. After visiting the Spielwarenmesse, you really know the direction in which to go with your company and range. The Spielwarenmesse is very cool.

Alexander Vincent, Associate and Co-Founder of Ricochet, Canada

  • 2,843 exhibitors from 70 countries
  • including 431 new exhibitors
  • 62,357 visitors from 136 countries
  • including around 32,000 visitors who only attend the Spielwarenmesse®
  • 1 million products
  • 120,000 new products


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