Spielwarenmesse: Date, prices and opening hours

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Fair profile

Experience the Spirit of Play at the key meeting point for the toy industry. As the largest and most important event of the year, the toy fair in Nuremberg brings together all international decision-makers. Well-known brands, trendy start-ups, buyers for major chains, independent retailers and large numbers of media representatives combine to make the Spielwarenmesse® a unique event for all players in the toys and games market.

Spielwarenmesse Impressions

Fair facts

2021: 27 - 31 January

Opening hours: Wednesday to Sunday, 9:00 am – 6:00 pm

presale e-ticket

until 25 Jan 2021; 6 pm CET

presale paper ticket

until 13 Jan 2021; 6 pm CET; only available in Germany

Cash desk

starting from 26 Jan 2021; 12 noon CET

One-day ticket 19,00 € 25,00 € 30,00 €
Permanent ticket 38,00 € 49,00 € 55,00 €


Messezentrum Nürnberg (Nuremberg Exhibition Center)
Messezentrum 1
90471 Nuremberg, Germany

Travel & arrival information

Find all results of the 70th Spielwarenmesse® summarized in the fair report.

I visit the Spielwarenmesse to see the top trends and innovations and develop new business ideas. After visiting the Spielwarenmesse, you really know the direction in which to go with your company and range. The Spielwarenmesse is very cool.

Alexander Vincent, Associate and Co-Founder of Ricochet, Canada

  • 2,886 exhibitors from 68 countries
  • including 831 exhibitors not present at any other fair
  • 67,000 visitors from 132 countries
  • including around 32,000 visitors who only attend the Spielwarenmesse®
  • 1 million products
  • 120,000 new products

Spielwarenmesse® tickets

Discover 120,000 brand new toys, the top trends and toy licenses of the year ahead. Save your ticket for Spielwarenmesse® 2020 and experience the World of Play in Nuremberg.

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