Spielwarenmesse: FAQ

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Here you can find answers to frequently asked questions.

No legal claims can be derived from this information. Subject to change, errors excepted, last update: October 2020

Key facts about Spielwarenmesse®

The Spielwarenmesse® in Nuremberg, Germany is the world’s leading fair for the toy industry with over 2,900 exhibitors from 68 nations and more than 70,000 trade visitors from 130 nations. Admission is restricted solely to companies trading in the branches represented at the toy fair.

The Spielwarenmesse® 2021 Summer Edition will take place from Tuesday, 20 to Saturday, 24 July.

Information for exhibitors

Registration will be possible from 1 December 2020 via the website of Spielwarenmesse®.

Spielwarenmesse® is traditionally held at the Nuremberg Exhibition Centre at the start of each year. Due to the ongoing coronavirus pandemic, an early decision was taken not to proceed with the event from 27 to 31 January 2021. Instead, organiser Spielwarenmesse eG has postponed the industry’s leading international trade fair to the summer for the first time in the event’s history. The rising number of infections and further travel restrictions were the key factors behind this decision. Given the significant change in the prevailing conditions and concern for the health of all involved, a Spielwarenmesse® of the usual quality could not be guaranteed in late January. 

If you have already made payments to us in respect of Spielwarenmesse® 2021, we will reimburse you for these or transfer them to the next event. No action is required on your part in relation to this. We will be in touch with you.

Forwarding agents contracted by exhibitors can apply for an exemption permit for highways in Germany. This permit must be requested in the district in which the journey begins. In case of border crossings, the public order office closest to the border crossing is responsible. Exhibitors and forwarding agents can obtain an exemption permit for trips between the truck parking areas for the Spielwarenmesse® and the exhibition grounds on site at the exhibition grounds.

Yes. Spielwarenmesse® 2022 will take place at the Nuremberg Exhibition Centre from Wednesday, 2 to Sunday 6 February 2022.

You will be able to register for Spielwarenmesse® 2022 from 1 February 2021 onwards.

Registration and tickets

No. Spielwarenmesse® is a pure trade fair, to which only the relevant trade visitors are admitted.

Trade visitors are all persons who trade in or work with toys or other products represented at Spielwarenmesse® on a commercial basis. The core target group of Spielwarenmesse® comprises trade buyers. For more details see the definition of a trade visitor.

For accreditation for Spielwarenmesse®, simply register online.

No. Visitors from Germany receive the login data for the online ticket shop by e-mail or their permit by post.

International visitors are also contacted automatically by the relevant representative and then receive the login data to the online ticket shop.

Have you received a permit until now but in future would prefer to receive the login data for the online ticket shop by e-mail? No problem, just send us a brief e-mail to visitors@spielwarenmesse.de.

Visa and hotel

For information about accomodation and travel packages see "travel & stay".

Visas are still required for entry into Germany from many countries. Please contact us after purchasing your ticket and we will issue an invitation letter for submission at the embassy or consulate general.

Please send your request to Marion Weiß (m.weiss@spielwarenmesse.de). 

No. Animals are not allowed on the exhibition grounds.

Your contact:

Spielwarenmesse eG

+49 911 99813-0

You want to communicate in your local language? Contact directly the Spielwarenmesse eG's representative in your country/region:

Spielwarenmesse® App

No matter where you are, the mobile fair guide always gives you easy access to all the information you need for planning your personal visit to the fair.

Tip: Turn your Bluetooth on! Thus you can profit from the new iBeacon technology, which will be used at the Spielwarenmesse® for the first time.



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