Spielwarenmesse: Baby and Infant Articles

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Baby and Infant Articles

The Spielwarenmesse® also boasts a broad selection of products relating to babies and infants. Many toy retailers have successfully integrated toys and equipment for babies into their shops and the trend is rising. Quality, stimulation and safety as well as design and sustainability are particularly to the fore in product innovations from HABA, Lässig, Sebra, sigikid and other exhibitors.

“The Spielwarenmesse is the most dynamic platform within the world market of children‘s goods as well as baby and infant articles.”
Dmitry Buekly, General Director, Detskaya Gallereya Yakimanka, visitor from Russia
“The Spielwarenmesse is simply an absolute must if you wish to exhibit products in the baby and infant segment and gain a foothold in the markets. You simply can’t neglect the Spielwarenmesse for this. That is why I would recommend the Spielwarenmesse to anyone looking to do business in this area.”
Claudia Lässig, CEO, Lässig GmbH, exhibitor from Germany

You can discover

In this product group you will find

  • Baby Toys

Bath toys; Teethers; Books and photo albums; Walkers; Educational baby toys; Mobiles; Push & pull toys; Rattles; Grips; Soft toys; Wooden toys; Plastic toys; Swings, bouncers, rockers; Pacifier keepers; Musical clocks; Shape sorters; Fabric dolls and animals; Cars for kids; scooters; Blankies; Play rugs

  • Baby Textile

Baby fashions; Warmers; Bedding

  • Travel Systems

Prams and accessories; Car seats and baby seats; Travel cots; Baby carriers und bags; Slings

  • Care & Food

Bottles and accessories; Bibs; Crockery and cutlery; Body care articles; Potties and accessories; Support cushions; Bath accessories; Nappy accessories

  • Home and safety products

Baby furniture; Measuring sticks; Room decorations and wall stickers; Other equipment and accessories for nursery; Baby phones; Socket covers; Safety guards

License articles, sustainable toys and toys for people with special needs complete the product portfolio.

The Baby and Infant Articles product group is located in hall 2 and 3 (partial area).

Spielwarenmesse hall plan toy fair Nuremberg

The interactive hall plan for the Spielwarenmesse® 2020 is available from mid-October onwards.

With more than 1 million products, including around 120,000 new toys, the Spielwarenmesse® offers a unique product variety. Read in the Toy Magazine which trends and innovations are emerging in the product group Baby and Infant Articles.

Here you can find an overview of the top 5 countries in terms of market size in the product group Baby and Infant Articles. At present, only market data for the "Baby and Infant" sector are available.*


Top 5 market size

Baby and Infant

USA $1,165.5 million (- 1.61 %)

China $1,066.6 million (- 6.66 %)

France $469.2 million ( - 7.58 %)

Brasil $399.9 million (+ 1.50 %)

United Kingdom $351.5 million (- 8.82 %)

* Source: Euromonitor International, 2017/2018 (updated July 2019)

Gallery: Baby and Infant Articles



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