Spielwarenmesse: Baby and Infant Articles

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Baby and Infant Articles

In addition to baby toys, the Spielwarenmesse® also boasts a broad selection of products relating to babies and infants. Many toy retailers have successfully integrated toys and equipment for babies into their shops and the trend is rising. Quality, stimulation and safety are particularly to the fore in product innovations from HABA, Käthe Kruse, sigikid, and other exhibitors.

Your stage for baby and infant articles

You can discover

In this product group you will find

  • Baby Toys

Bath toys; Teethers; Books and photo albums; Walkers; Educational baby toys; Mobiles; Push & pull toys; Rattles; Grips; Soft toys; Wooden toys; Plastic toys; Swings, bouncers, rockers ; Pacifier keepers; Toy clocks; Activity toys; Fabric dolls and animals; Cars for kids; scooters; Blankies; Play rugs

  • Baby Textile

Baby fashions; Warmers; Bedding

  • Travel Systems

Prams and accessories; Car seats and baby seats; Travel cots; Baby carriers und bags; Slings

  • Care & Food

Bottles and accessories; Bibs; Crockery and cutlery; Body care articles; Potties and accessories; Support cushions; Bath accessories; Baby changing accessories

  • Home and safety products

Baby furniture; Measuring sticks; Room decorations and wall stickers; Other equipment and accessories for nursery; Baby phones; Socket covers; Safety guards

License articles, sustainable toys and toys for people with special needs complete the product portfolio. See all licenses of the product group Baby and Infant Articles in the LicenseGuide.

Gallery: Baby and Infant Articles

For a detailed overview of the product group Baby and Infant Articles click on the halls 2 or 3 (partial area). Would you like to bookmark exhibitors for your visit? Start your search in the exhibitor list and use the favourites function!

With more than 1 million products, including around 100,000 new toys, the Spielwarenmesse® offers a unique product variety. Read in the Toy Magazine which trends and innovations are emerging in the product group Baby and Infant Articles.

Here you can find an overview of the top 5 countries in terms of market size and growth rate in the product group Baby and Infant Articles*.

Top 5 market size

Baby and Infant

  • USA: $1,198.6 million (+ 34.5 %)
  • China: $925.2 million (+ 8.6 %)
  • France: $484.9 million (- 4.0 %)
  • Brazil: $420.6 million (+ 1.0 %)
  • United Kingdom: $409.0 million (- 1.2 %)


Top 5 growth rate

Baby and Infant

  • Argentina: + 34.5%
  • Turkey: + 33.8 %
  • Italy: + 13.0 %
  • Mexico: + 10.0 %
  • India: + 9.7 %


* Source: Euromonitor International, 2015/2016 (updated September 2017)

Gallery: Baby and Infant Articles



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