Spielwarenmesse: Dolls, Soft Toys

Choose language


Dolls, Soft Toys

Spielwarenmesse® offers not only traditional firms such as Steiff and Zapf but also newcomers an ideal platform for presenting their dolls and plush toys to attract maximum attention. Here you will find a variety of classic and modern dolls, stuffed animals and accessories as well as license and design products. For 30 % of exhibitors, Nuremberg is the only trade fair where they exhibit their products.

“As a specialist toy retailer, it has been essential for us to visit the Spielwarenmesse over the last forty years. The complete and ever growing range and the presence of exhibitors with innovations in the dolls and soft toy segment mean it is crucial that trade visitors attend the fair. The Spielwarenmesse helps us to select the range we should offer in our shops in the new season. Without doubt, for me it is the fair where we find the widest range and innovations for our industry.”
Elizabeth Mingels, Owner, Nap-Buf, visitor from Spain
“It is important to us to showcase our new products to all customers worldwide, make contacts and then assess the market. This is also refl ected in the number of exhibitors. I don’t believe there is any brand-name company in the toy industry that does not exhibit here in Nuremberg. I consider this the number one industry gathering in the world."
NICI GmbH, Thomas Pfau, CEO, exhibitor from Germany

You can discover

In this product group you will find

  • Dolls

Baby dolls; Fashion dolls; Play dolls, other dolls; Designer / collectors' dolls; Dolls' clothing; Dolls' accessories; Dolls' furniture; Dolls' prams; Dolls' parlours and houses; Accessories for dolls' parlours/houses; Dolls' house miniatures and accessories; Punch & Judy, other puppets and theatres; Toy shops; Domestic appliances and articles for children; Hairdressing, vanity and doctors' sets, etc.; Functional dolls

  • Soft Toys

Plush, fur and fabric toys; Teddy bears; Plush and fabric articles for babies and infants; Collectors' articles; Other plush and fabric articles; Functional plush

License articles, sustainable toys and toys for people with special needs complete the product portfolio.

The Dolls, Soft Toys product group is located in hall 1.

Spielwarenmesse hall plan toy fair Nuremberg

With more than 1 million products, including around 120,000 new toys, the Spielwarenmesse® offers a unique product variety. Read in the Toy Magazine which trends and innovations are emerging in the product group Dolls, Soft Toys.


Dolls are one of the oldest known toys. Although these small children’s toys have a long history, they are as popular today as ever. New models that reflect the diversity of humankind in all of our colours, shapes and characteristics or that break new ground with digital features show that there is no end in sight to innovation in this area. Accessories such as the traditional doll’s prams and houses also bring in solid sales in this category and complement a range.

Soft Toys

The market for plush toys continues to grow in the US and expectations for the years ahead are also positive. Classic cuddly toys are becoming increasingly interactive, with electronic components such as sensors and buttons now being used to enhance their familiar qualities. Licences are also keeping the market vibrant. Many familiar faces such as Elsa from Frozen, Harry Potter and classic Disney characters like Mickey Mouse are behind ever-new designs and therefore generating momentum in the product group.

Gallery: Dolls, Soft Toys

Contact for returning exhibitors:

Marlene Hösch

+49 911 99813-26

Contact for new exhibitors:

Natalia Pilarski

+49 911 99813-60


Stay informed with trends and developments of the toy market. Register for one of our newsletter.