Spielwarenmesse: Lifestyle Products

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Lifestyle Products

Fashion and accessories for children are an integral part in the toy retail and toy shops. As with many consumer goods, individual lifestyles and current trends are a decisive factor which toy customers purchase. With Lifestlye Products at the Spielwarenmesse® you have the opportunity to discover new contacts and markets for a promising product group.

“Smaller retailers in particular are going to find lifestyle an ever more important way of differentiating themeselves. It‘s really important to my business success that I attend the Spielwarenmesse to reposition myself and get new ideas for the future. Nowhere else will you find so many ways to discover new things in one place.“
Marion Korte, Owner, Mama & Co. Dress in Style, visitor from Germany
"It certainly has been a very well organised fair. It makes it unique because the world of toys is well established. It has a strong global market and we just think the lifestyle element will compliment the focus on toys and it brings an audience to Santoro that we have not really tapped into before. Buyers are certainly very diverse and different. There is a good cross section between the retailer, distributor, potential licensees, manufacturers, it’s very good.”
Goddie Quaye, Sales Director, SANTORO, UK

You can discover

In this product group you will find

  • Fashion & Accessories

Hair jewellery; Chains and pendants; Bracelets; Rings; Wristwatches; Glasses and accessories; Cosmetic articles; Perfumes; Scarves; Headgear; Bags and rucksacks; Cases & walltes; Umbrellas; Mobile phone & laptop accessories; Glitter tattoos

  • Home & Decoration

Children's room furnishings; Lighting, lamps and accessories; Seasonal decoration articles; Crockery and cutlery; Candles, tea light candles; Clocks, alarm clock; Placemats and napkins; Storage Box; Mirror; Poster, pictures; Carpet, floor mat; Wallpaper and wall stickers; Garden accessories; Home accessories; Kitchen accessories; Picture frame

  • Textiles

Bed equipment; Home textiles; Kitchen textiles; Bathroom textiles

  • Gift Articles

Key rings; Photo and autograph albums; Sugar confectionery and chocola; Gift packaging; Money boxes & figures; Souvenir articles; Baking sets

License articles, sustainable toys and toys for people with special needs complete the product portfolio.

The product group Lifestyle Products is located in Entrance Mitte and hall 1.

Hall plan 2019. The interactive hall plan for the Spielwarenmesse® 2020 is available from November onwards.

With more than 1 million products, including around 120,000 new toys, the Spielwarenmesse® offers a unique product variety. Read in the ToyMagazine which trends and innovations are emerging in the product group Lifestyle Products.

The trend towards individualisation can be seen in all consumer goods markets. Products which customers can use to express their lifestyle generally account for considerable sales. Many toy manufacturers have recognised this development and added lifestyle products to their ranges.

The range of lifestyle products is very diverse and therefore appeals to a broad customer base. Licences of current series and films (Star Wars, Minions, Ice Age, and many more) are a particularly important element of this product group at the Spielwarenmesse® and their subjects are emblazoned on various toys and accessories. Little gizmos and decorations which children like to put in their rooms are also popular. Regardless of the range, lifestyle products are the perfect complement for any toy offering.

Gallery: Lifestyle Products

Contact for returning exhibitors:

Marlene Hösch

+49 911 99813-26

Contact for new exhibitors:

Arthur Wagner

+49 911 99813-46

Contact for new exhibitors:

Sabrina Endres

+49 911 99813-10


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