Spielwarenmesse: Lifestyle Products

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Lifestyle Products

Fashion and accessories for children are an integral part in the toy retail and toy shops. As with many consumer goods, individual lifestyles and current trends are a decisive factor which toy customers purchase. With Lifestlye Products at the Spielwarenmesse® you have the opportunity to discover new contacts and markets for a promising product group.

“Smaller retailers in particular are going to find lifestyle an ever more important way of differentiating themeselves. It‘s really important to my business success that I attend the Spielwarenmesse to reposition myself and get new ideas for the future. Nowhere else will you find so many ways to discover new things in one place.“
Marion Korte, Owner, Mama & Co. Dress in Style, visitor from Germany
"It certainly has been a very well organised fair. It makes it unique because the world of toys is well established. It has a strong global market and we just think the lifestyle element will compliment the focus on toys and it brings an audience to Santoro that we have not really tapped into before. Buyers are certainly very diverse and different. There is a good cross section between the retailer, distributor, potential licensees, manufacturers, it’s very good.”
Goddie Quaye, Sales Director, SANTORO, UK

You can discover

In this product group you will find

  • Fashion & Accessories

Hair jewellery; Chains and pendants; Bracelets; Rings; Wristwatches; Glasses and accessories; Cosmetic articles; Perfumes; Scarves; Headgear; Bags and rucksacks; Cases & walltes; Umbrellas; Mobile phone & laptop accessories; Glitter tattoos

  • Home & Decoration

Children's room furnishings; Lighting, lamps and accessories; Seasonal decoration articles; Crockery and cutlery; Candles, tea light candles; Clocks, alarm clock; Placemats and napkins; Storage Box; Mirror; Poster, pictures; Carpet, floor mat; Wallpaper and wall stickers; Garden accessories; Home accessories; Kitchen accessories; Picture frame

  • Textiles

Bed equipment; Home textiles; Kitchen textiles; Bathroom textiles

  • Gift Articles

Key rings; Photo and autograph albums; Sugar confectionery and chocola; Gift packaging; Money boxes & figures; Souvenir articles; Baking sets

License articles, sustainable toys and toys for people with special needs complete the product portfolio.

The product group Lifestyle Products is located in Entrance Mitte and hall 1.

Spielwarenmesse hall plan toy fair Nuremberg

With more than 1 million products, including around 120,000 new toys, the Spielwarenmesse® offers a unique product variety. Read in the ToyMagazine which trends and innovations are emerging in the product group Lifestyle Products.

Lifestyle products serve as an outward expression of our attitude to life. Current trends are often seized upon for this. That is why licensing themes are very important for the toy trade. Films, TV series and even video games, such as Star Wars, Paw Patrol and Fortnite, provide inspiration for original toys and everyday products such as decorations, collectibles and accessories. As the market for lifestyle products is always in flux given the topical nature of these items, they are especially appealing to retailers for short-term promotions. Many toy retailers have already recognised this and are supplementing their product portfolio with strong sellers in the area of lifestyle products.

Gallery: Lifestyle Products

Contact for returning exhibitors:

Marlene Hösch

+49 911 99813-26

Contact for new exhibitors:

Natalia Pilarski

+49 911 99813-60


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