Note for our trade fair visitors

Spielwarenmesse is a specialised trade fair. Tickets can only be purchased by registered trade professionals. Persons under 16 will not be admitted – excluding children up to 6 months.
Tckets are only available online and not be sold at the venue.
Please note: Suitcases, large bags and similar items that exceed standard hand luggage size must be left in the cloakroom.
Acquisition in return for payment with handover of products at the Spielwarenmesse (“over-the-counter sales”) is not permitted.

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Services for Trade and Industry

Platform for national and international service providers

Are you looking for new contacts in the toy industry and would like to present your services to both the trade and the industry? As the world's leading trade fair, Spielwarenmesse offers you an innovative platform for this. You can present yourself with a stand or a MeetingPoint in the exhibition area for services in Hall 7.

The product group at a glance

  • The exhibition area for this product group is located in Hall 7
  • Ideal opportunity to open up new target groups
  • Fixed point of contact for exhibitors and visitors of Spielwarenmesse – your potential customers – to find you
  • Individually tailored participation concepts with presentation options, e.g. the MeetingPoint
  • Prominent placement in Hall 7, where potential customers from over 130 countries meet

Which service areas and providers are involved?

In this sector you will find amongst other services

  • POS and merchandise management systems
  • Shopfitting
  • Logistics
  • Marketing services, including the creation of online shops and websites
  • Production technologies and consultancy
  • Resources and manufacturing materials
  • Software
  • Packaging and displays
  • Advertising materials
  • Test and inspection institutes

Visitor groups

  • Decision-makers from all forms of trade (specialist buyers, trading companies, independent retailers, distributors)
  • Employees from industry and commerce who are responsible for the purchasing of services
  • Industry companies - from startups to market leaders
  • Purchasing cooperations
  • Associations

Meet these and many other brands at Spielwarenmesse 2026

Your contacts

For returning exhibitors

Vanessa Müller-Kosog

Project Manager

For new exhibitors

Greta Neumann

Sales Manager