Spielwarenmesse: Application for exhibitors

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The Nuremberg toy fair is the get-together for the whole world of toys to make trading relationships and strengthen existing contacts. Manufacturers meet key contacts from the worldwide trade. A varied programme of events supports intensive cultivation of relationships. Use the business platform for your company.

Row stands 1 side open

€ 184*/ m2

Corner stands 2 sides open

€ 224*/ m2

Head stands 3 sides open

€ 241*/ m2

Block stands 4 sides open

€ 245*/ m2


Exhibiting fees without stand construction or equipment, per m2 of floor space. A full m2 is charged for every m2 or part thereof. For two-storey stands (possible with 50 m2 or more of floor space), the price per m2 of upper floor space is calculated as 35 % of the relevant ground floor space price for inline stands.

Registration fee

The registration fee is 400 €* and is deducted in full from the exhibiting fee on approval. We can
only process your registration after receipt of the registration fee. The registration fee is returned
to you in the case of non-approval.

Further charges

  • AUMA fee: 0,60 €*/ m²
  • Marketing package: 549,00 €*
  • Waste disposal fee: 2,50 €*/ m²

* All prices are subject to VAT, see pt. 6 & 7 of the Rules for Exhibitors 2021.

Your company already exhibits at Spielwarenmesse® 2020? We are pleased to accept your online application to exhibit at the Spielwarenmesse® 2021 and thank you for your interest. Any questions? Then please contact your project manager.

Online application for established exhibitors

You did not participate in 2020 or want to present your products for the first time at Spielwarenmesse® 2021? We are pleased to accept your application online. Any questions? Then please contact your sales manager Sabrina Endres or Natalia Pilarski.

Online application for new exhibitors

You want to organize a International Pavilion at Spielwarenmesse® to encourage companies in your country with their participation? We will be happy to check the requirements and assist you with the planning. For any further questions and more information please do not hesitate to contact Heiko Röschlein.

New Exhibitor Center (NEC)Would you like to present your products for the first time at Spielwarenmesse®? And exhibit the fastest and easiest way? Then apply as a first-time exhibitor in the New Exhibitor Center (NEC). Around 60 companies are presented in this area arranged by product groups. Take advantage of our attractive ready-to-go package and successfully use the fair for your sales activities.

Use the New Exhibitor Center as the first step into the international toy world!

Your advantages

  • Ready-to-use stand
  • Full-service package
  • Attracts visitors looking for new products
  • Intensive visitor promotion for Spielwarenmesse®

Ready-to-go package:

  • Organization of your fair presentation including stand assembly and stand equipment for a 6 m² stand
  • Free compulsory catalogue entry specially highlighted as "New" (print and online)
  • 1 Wi-Fi access
  • Supporting marketing measures


You have not applied yet? Natalia Pilarski answers all questions you may have and he assists you during the application process.

You have already applied? If you need more details for your participation, please contact Ann-Kathrin Olbrich.



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