Spielwarenmesse: 5 Reasons for visiting

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5 reasons for visiting

Your security and health is our main priority

Spielwarenmesse eG, together with NürnbergMesse and the responsible health authorities, has drawn up a hygiene concept based on the requirements of the Bavarian government. It is updated regularly. In addition you can find frequently asked questions and answers.

1. All the leading brands for you

Whether you look for an established player in the market or a promising start-up – you can expect to see all the leading toy companies at the Spielwarenmesse®.

International toy manufacturers from over 68 countries make the Spielwarenmesse® the largest contact platform in the industry.

2. Much more than just toys

From party supplies and outdoor items and fireworks through to lifestyle and baby products – you’ll find everything you need to create just the right range of merchandise.

In vibrant theme worlds, you will exclusively see the latest trends and get new inspiration for your customers.

3. Quality trade fair of the highest level

We provide support with efficient services, supplementary knowledge and practical tips so you can get the very best out of your trade fair presence.


Get inspiration from experts and acquire new know-how you can implement into your business.

4. The most efficient way of doing business

The Spielwarenmesse® is structured according to the common features of the ranges being offered. So you won’t need to spend time walking between different areas – with maximum yield for your products.


Useful apps, tools and guides will help you prepare and follow up on the toy fair so that you can focus on the essentials during your visit.

5. … whilst also being kind to your budget

The only way to ensure success for your business is to update your new products and developments on an annual basis. Nowhere can you get such a complete overview of the toy market at such a reasonable price as you will here in Nuremberg.

About one of three exhibitors can only be found exclusively in Nuremberg. This is a first-class opportunity for you to take a leap into new business ideas – for a whole toy year.


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Stay informed with trends and developments of the toy market. Register for one of our newsletter.