Spielwarenmesse: Product presentation

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Your product presentation

Show your product highlights that are worthy of special attention! In addition to your stand you can present your toys as well in vibrant themed worlds at the numerous special and activity areas dotted around the toy fair in Nuremberg.

[Translate to English:] Logo Toys go green

With the “Toys go Green” world of experience, we are offering you an amazing opportunity to get your sustainable products in the limelight. The TrendGallery in Hall 3A – a magnet for the public and journalists alike at the Spielwarenmesse® with approx. 25,000 visitors – is the perfect place for this new special area. This is where we will showcase the topic of sustainability in all its facets, and you have a unique opportunity to position yourself with your products free of charge. Martin von Vopelius and Ann-Kathrin Olbrich would be pleased to answer any questions you may have regarding “Toys go Green”.

Applications will be accepted from September onwards, following receipt of the stand confirmation. 

At the PressPreview you can present your products and attract the attention of the media before the official start of the fair.

Date: Tuesday, 29 January 2020
Time: 9:00 am – 12:30 pm
Venue: NCC Ost

Your benefits

  • A one-time-only media forum for staging new products presentation on the day before the fair
  • Press coverage to support sales promotions on opening day
  • A full service package for quickly organising participation
  • Around 400 media representatives and 480 top buyers

Andreas Pfeiffer answers your questions about the PressPreview gladly.

To the PressPreview application

[Translate to English:] Showtime Logo

The activity area for Festive Articles, Carnival, Fireworks

Benefit from secondary product placements on inspiring decorative surfaces. With the approximately 200m² large "Showtime" activity area in Hall 8 you have plenty of opportunities to put your products in the spotlight on topics such as anniversary, wedding, party, licenses and much more. Heiko Röschlein answers your questions about Showtime gladly.

At the Special Area Baby and Infant Articles between halls 2, 3 and 4 you can present your fair innovations in a suitable environment. Benefit from this opportunity of free second display space for your products. Sabine Liebscher answers your questions about the Special Area Baby and Infant Articles gladly.

Please note: the Special Area is fully booked.

Put the spotlight on your technological toys and show trade visitors your latest innovations inspired by technology! On the activity area in Hall 4A, you will have the opportunity to place your technological products in an attention-grabbing position. Marlene Hösch answers your questions about Tech2Play gladly.

To the Tech2Play application

The TrendGallery is where the latest products as well as the most important trends of the toy industry are presented in a clear and structured way in a dedicated area that covers more than 1,000 m² in Hall 3A. You can be a part of the TrendGallery, too! You have two options to choose from.

New product presentation

Exhibitors can use this opportunity to present their new product or innovation to the professional audience in this unique setting.


  • Secondary placement of your new products. Visitors have the chance to come across them in two different locations
  • Available in three different sizes
  • Inclusion in the TrendGuide, the reference work for visitors

Generate more attention and book your showcase!

Toy Trend Area

We will be putting the focus in three promising toy trends for you and are offering you the chance to position yourself as a trendsetter with your products.

Do you have a product that fit to one of the three trends? Then join us and apply for a participation in the TrendGallery.

Niklas Renner and Ramona Schneider answer your questions about the TrendGallery gladly.

The ToyAward is presented annually to the best new products at the fair. The winners can use this quality label for their marketing measures – and also profit from a free second display space in hall 3A during the Spielwarenmesse®, the international media coverage, the increased attention of buyers and many additional marketing services.

You can enter up to three new products for the competition for free!


The special area Toys meet Books is located at prominent position within the area of Entrance Mitte. It is designed for the target group of booksellers to find out more about toys as an attractive addition to their product ranges. Besides informative talks there will be selected exhibitors of the Spielwarenmesse® presenting products particularly suitable for booksellers. For questions concerning Toys meet Books please contact Ann-Kathrin Olbrich.

To the Toys meet Books application



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