“Spirit of Play” is the Spielwarenmesse® magazine and the only toy magazine with global distribution. It is mailed to more than 90 countries before the Spielwarenmesse®, is available as an online version and is distributed at the Spielwarenmesse®. The magazine is aimed at buyers and specialist retailers (online and offline) from a variety of industries worldwide. Topics include trends, licenses, industry knowledge and hands-on tips for retail.
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