Spielwarenmesse: Toy safety & special areas

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Special Areas

Special areas for special interests. International exhibitors showcased themselves to you in vibrant themed worlds at the special and activity areas of the toy fair in Nuremberg. Visitors got new inspiration on how to present products, build links with manufacturers from specific countries and find out the latest information on toy safety.

ShowtimeTech2PlayToys meet BooksSpecial Area Baby and Infant ArticlesSpecial Area for small series manufacturersGamesCafé
[Translate to English:] Showtime Logo

The new attraction in the "Festive Articles, Carnival, Fireworks" area. The activity area in hall 8 offered daily fashion shows of the latest costume highlights as well as live product demonstrations on a catwalk. Various hands-on activities and decoration areas also promised a lively world of experience around the topic of dressing up, celebrating and party.

Toys meet Books

Games, puzzles, wooden toys, lifestyle products, school supplies, handicrafts, licensed products, ... at the Spielwarenmesse® visitors found the inspiration to attract additional groups of buyers. Located at Entrance Mitte, visitors got tips and know-how in a special tailored for the book trade.

Get to know Toys meet Books

Tech2Play Logo

From robots to RC products to augmented reality - the development of technological toys is fast. The activity area Tech2Play in hall 4A offered these four categories: Robot Toys, Virtual Play, RC Toys, Electronic Learning. The various categories featured in the promotion area encouraged visitors not only to browse but also to get involved.

Special Area Baby and Infant Articles

Products for babies and infants are in the spotlight at the Spielwarenmesse®. The extensive spectrum of products in the baby and infant range was reflected in a special area located between halls 2 and 3 in these five sub-groups:

  • Baby Toys
  • Baby Textile
  • Travel Systems
  • Care & Food
  • Home & Safety

This area provided a good insight into the diversity of baby and infant products on display throughout the exhibition center in Nuremberg. The passageway was a source of inspiration for visitors wondering which products from this product range will complement the business models most successfully. A quiet zone with catering and hospitality facilities gave the opportunity to relax and contemplate.

It is the true-to-life constructions and accessories that make a model railway layout original and lively. United under the umbrella of the newly designed product group entitled "Model Railways and Model Construction", the small series manufacturers specialise in exceptional model railways and accessories and round off the range with their products.

Meeting point of the games community

Rolling the dice, rattling the toy figures: at the GamesCafé visitors saw game designers presenting their latest game ideas in the exhibitor foyer in hall 11.0. The GamesCafé was the centre for contact with the professional international games community. Here, trade visitors could meet game designers, tabletop games experts, publishers or game initiatives. This information, discussion and contact platform gave many ideas on how to highlight games in shops. Visitors had the chance to develop concepts for game presentation events with the help of the game designers. The GamesCafé presented an extra feature with a small exhibition from the collection of the German games archive.

The GamesCafé is a cooperation between The German Illustrators' Organization (IO), the game designer association and Spielwarenmesse eG. 

Testing & Inspecting Center

Test and inspection institutes at the Spielwarenmesse®

More than a million products compete for the visitors’ attention at Spielwarenmesse®. They all promise to be fun to play and make children’s eyes light up. But are they also safe? Nowadays, quality and safety dominate the toy industry. The Spielwarenmesse® provided lots of useful information on these issues. Manufacturers and traders could find out all about toy safety in the Testing & Inspecting Center throughout the fair. The national and international test and inspection institutes there in hall 11.1 provided information about test procedures and safety requirements. 

  • News about toy safety

    News about toy safety

    Spirit of Play - The Global Toy Magazine

    The toy magazine of Spielwarenmesse® contains interesting articles and daily news on toy safety.

    Read more


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