Spielwarenmesse: Toy safety & special areas

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Special Areas

Special areas for special interests: International exhibitors showcase themselves to you in vibrant themed worlds at the special and activity areas of the toy fair in Nuremberg. Here, you get new inspiration on how to present products, build links with manufacturers from specific countries and find out the latest information on toy safety.

ShowtimeTech2PlayToys meet BooksSpecial Area Baby and Infant ArticlesSpecial Area for small series manufacturersGamesCafé
[Translate to English:] Showtime Logo

The attraction in the "Festive Articles, Carnival, Fireworks" area. The activity area in hall 8 offers daily fashion shows of the latest costume highlights as well as live product demonstrations on a catwalk. Various hands-on activities and decoration areas also promise a lively world of experience around the topic of dressing up, celebrating and party.

Toys meet Books

Games, puzzles, wooden toys, lifestyle products, school supplies, handicrafts, licensed products, ... at the Spielwarenmesse® you find the inspiration to attract additional groups of buyers. Located at Entrance Mitte, you get tips and know-how in a special tailored for the book trade.

Special Area Baby and Infant Articles

Products for babies and infants are in the spotlight at the Spielwarenmesse®. The extensive spectrum of products in the baby and infant range is reflected in a special area located between halls 2 and 3 in these five sub-groups:

  • Baby Toys
  • Baby Textile
  • Travel Systems
  • Care & Food
  • Home & Safety

This area provides a good insight into the diversity of baby and infant products on display throughout the exhibition center in Nuremberg. The passageway is a source of inspiration for you wondering which products from this product range will complement the business models most successfully. A quiet zone with catering and hospitality facilities gives the opportunity to relax and contemplate.

Tech2Play Logo

From robots to RC products to augmented reality - the development of technological toys is fast. The activity area Tech2Play in hall 4A offers these four categories: Robot Toys, Virtual Play, RC Toys, Electronic Learning. The various categories featured in the promotion area encourage you not only to browse but also to get involved.

It is the true-to-life constructions and accessories that make a model railway layout original and lively. United under the umbrella of the newly designed product group entitled "Model Railways and Model Construction", the small series manufacturers specialise in exceptional model railways and accessories and round off the range with their products.

Meeting point of the games community

Rolling the dice, rattling the toy figures: at the GamesCafé you see game designers presenting their latest game ideas in the exhibitor foyer in hall 11.0. The GamesCafé is the centre for contact with the professional international games community. Here, you can meet game designers, tabletop games experts, publishers or game initiatives. This information, discussion and contact platform gives many ideas on how to highlight games in shops. You have the chance to develop concepts for game presentation events with the help of the game designers. The GamesCafé presents an extra feature with a small exhibition from the collection of the German games archive.

The GamesCafé is a cooperation between The German Illustrators' Organization (IO), the game designer association and Spielwarenmesse eG. 

Testing & Inspecting Center

Test and inspection institutes at the Spielwarenmesse®

More than a million products compete for the visitors’ attention at Spielwarenmesse®. They all promise to be fun to play and make children’s eyes light up. But are they also safe? Nowadays, quality and safety dominate the toy industry. The Spielwarenmesse® provided lots of useful information on these issues. Manufacturers and traders can find out all about toy safety in the Testing & Inspecting Center throughout the fair. The national and international test and inspection institutes there in hall 11.1 provide information about test procedures and safety requirements. 

  • News about toy safety

    News about toy safety

    Spirit of Play - The Global Toy Magazine

    The toy magazine of Spielwarenmesse® contains interesting articles and daily news on toy safety.

    Read more

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