Spielwarenmesse: Trends & novelties of the toy industry

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Trends & novelties

You won’t find a more convenient venue to uncover trends and innovations than the toy fair Spielwarenmesse®. In the product worlds in Hall 3A, you benefit from a compact market overview of new products, award-winning toys, current industry trends and fresh start-ups.


Trends, new products and know-how in one place

At the TrendGallery in hall 3A you could see product presentations, live events and talks, and thus lots of impetus and inspiration for you, over more than 1,000 m². Memorize the latest trends in the toy industry collected for you worldwide by our TrendCommittee and use this knowledge to your advantage.

Toy trends 2019

Be excited to learn about the toy trends 2019 Ready, Steady, Play!, The WOW Effect and Toys 4 Kidults, which were collected worldwide by our TrendCommittee for you.


The price for toy innovations

The ToyAward is presented annually to new products at the fair that stand out from the other products due to their degree of innovation, product concept, creativity and playing idea, and demonstrate the achievements of the industry. This quality label is an excellent ordering and buying guide for the trade and consumers.

These are the winners of the ToyAward 2019

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Innovation made in Germany

Young German companies

At the Spielwarenmesse® 2019 visitors could see innovative products of aspiring German companies at hall 3A. Whether toy apps for children, classic wooden toys or specific model components – there are many new ideas for assembling the range.

The pavilion is sponsored by the Federal Ministry for Economic Affairs and Energy (BMWi).

Find a list of all young German companies exhibiting in hall 3A in the Online-Catalogue.

New Exhibitor Center

All new exhibitors in one place

New Exhibitor Center (NEC)You are searching for new, innovative toy manufacturers? Several toy companies arranged by product groups exhibited for the first time at Spielwarenmesse® in the New Exhibitor Center (NEC) in hall 3A. Many new ideas for your assortment were waiting for you.

In order to support your general search for new exhibitors, those first-time exhibitors located in the New Exhibitor Center plus all all other new exhibitors could be identified by the designation "NEW", both in the Online Catalogue and at the Spielwarenmesse®.


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Stay informed with trends and developments of the toy market. Register for one of our newsletter.