Wednesday to Sunday!
31 Jan – 4 Feb 2018
Licensed toys are a very important element for industry and retail, and their importance will increase in the future. In particular, licensors from the entertainment industry, such as Walt Disney, Warner Bros or Universal Brand Development, are among the drivers of the license market and bring attractive revenues to the toy industry. The Spielwarenmesse® gives you a broad overview of international licensed products and popular licenses.
Our newly created information platform focused on the popular topic – licensing was held Wednesday through Friday, 10:30 – 11:30am in the Toy Business Forum, Hall 3A. Licensing industry leaders presented the latest market information and worldwide trends.