Spielwarenmesse: Licenses

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Licensing

Licensed toys are a very important element for industry and retail, and their importance will increase in the future. In particular, licensors from the entertainment industry, such as Walt Disney, Warner Bros or Universal Brand Development, are among the drivers of the license market and bring attractive revenues to the toy industry. The Spielwarenmesse® gives you a broad overview of international licensed products and popular licenses.

Licensing at the Spielwarenmesse®

Why licenses are important for the toy industry

  • With an expected growth of 14% until 2020, licensed toys are developing much more dynamically than traditional non-licensed toys.
  • Licensing is one of the most successful marketing measures, as it can significantly increase the awareness of a product.
  • Licensed products are a natural part of the assortment that the customer expects in the shops.

    Your contact:

    Martin von Vopelius

    m.vopelius@spielwarenmesse.de
    +49 911 998 13-58

    Your contact:

    Schylon Hofmann

    s.hofmann@spielwarenmesse.de
    +49 911 99813-29

    Content Partner

    Licensing International Logo

    NEW: LicenseTalks

    The information platform focused on the popular topic – licensing is held Wednesday through Saturday in the Toy Business Forum, Hall 3A.  Licensing industry leaders present the latest market information and worldwide trends.

    LicenseTalks Topics:

    • Wednesday: Sustainability and Licensing
    • Thursday: Digital Native Brands: Gaming as content originator  
    • Friday: Sequels & Co. – How to plan your business for sequels, spinoffs and remakes
    • Saturday: Licensing market trends

    A detailed program will be available soon.

    License news & trends

    Media partners

    Logo Licensing Magazine

    Newsletter

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    Newsletter

    Stay informed with trends and developments of the toy market. Register for one of our newsletter.