Wednesday to Sunday!
31 Jan – 4 Feb 2018
Licensed toys are a very important element for industry and retail, and their importance will increase in the future. In particular, licensors from the entertainment industry, such as Walt Disney, Warner Bros or Universal Brand Development, are among the drivers of the license market and bring attractive revenues to the toy industry. The Spielwarenmesse® gives you a broad overview of international licensed products and popular licenses.
Our newly created information platform focused on the popular topic – licensing is held Wednesday through Friday, 10:30 – 11:30am in the Toy Business Forum, Hall 3A. Licensing industry leaders will present the latest market information and worldwide trends. If you are interested in learning more about the licensing industry, join us at LicenseTalks.
LicenseTalks Topics 2019
Wednesday, 30 January: Licensing Basics and Market Overview
Are you new to the topic licensing or just want an update on the licensing market? Important information about worldwide licensing trends, its effect in the retail market, or new market players is a good place to start.
Thursday, 31 January: Toys, Technology, and Licensing
Technology can now be found easily in the toy industry and licensing is no different. Take a look at how toys, technology and licensing all come together for a unique experience for the customer.
Friday, 1 February: The Influence of Entertainment in the Toy Industry
Entertainment characters, whether film or TV, have a definite impact on the toy industry. The popularity of these characters influences the retail customer and their buying decisions.