Spielwarenmesse: Presentations at the Toy Business Forum

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Presentations at the Toy Business Forum

Integrated into the TrendGallery in Hall 3A, the Toy Business Forum 2019 offers interested toy professionals compact, free presentations. Current market developments from the toy industry and the retailing world as well as the latest trends in the areas of marketing, sales and licences are presented by top-class international speakers. The Toy Business Forum is devoted to a specific topic each day.

Topics

Wednesday, 30 January 2019

The world is changing rapidly. Ideas, innovations and trends are constantly emerging. Not just in the toy industry, but in the trade sector in general. The trick is to recognise the relevant trends in good time.

Thursday, 31 January 2019

Online retail and digitisation pose enormous challenges for the trade sector. But they also offer new opportunities. Instead of trying to compete with the offerings of online retailers, the focus should be on giving the customer a lasting experience.

Friday, 1 February 2019

Consumer behaviour is often puzzling. Purchase processes are influenced in ever more complex ways. If you want to optimise your offering and increase sales, you have to know your customers and their wishes and needs in detail.

Saturday, 2 February 2019

Companies must reinvent themselves in times of globalisation, digitisation and market concentration. Success is achievable when the entire team is involved in the change management process, when a buzz is created around what is new and when everybody’s innovative capabilities are used.

Sunday, 3 February 2019

Social media, influencer marketing and storytelling are the modern marketing buzzwords. Only if you know how your customer communicates you can place your message effectively.

Your contact:

Stefanie Lein

s.lein@spielwarenmesse.de
+49 911 99813-32

Media partner

TOYS logo

Presentations at the Toy Business Forum 2018

Topics 2018

  • What's next? Insights from trend experts
  • Digital or dead? Will you survive the future?
  • Multichannel & more - many roads lead to the customer
  • Toy Business Academy - buy right, sell successfully
  • Marketing reloaded - innovative ideas and creative concepts

You liked a particular presentation? Here you can watch selected presentations from the Toy Business Forum 2018.

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Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.