Spielwarenmesse: ToyCity Nuremberg

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ToyCity Nuremberg

Nuremberg and toys are two terms that are inseparably connected with each other. The ToyCity has established a tradition in the centre of the Nuremberg Metropolitan Region, which thanks to the well-known production facilities in the region and the toy fair still plays a key role in the toy industry today. Get informed about special events in Nuremberg and other highlights during the toy fair.

The best addresses in Nuremberg

The creative dynamic of the Spielwarenmesse® inspires the entire city – and also Nuremberg's bartenders. Every year the best bars in Nuremberg compete against each other to mix the ToyCocktail for Spielwarenmesse®. The ToyCocktail competition is organized by Spielwarenmesse eG together with Nuremberg’s bar community. Cheers!

Our bar tips

Whether you prefer international dishes or like trying out local specialities, you will find a wide choice of restaurants in the city centre. Relax after a long day at the fair with a tasty dinner, a glass of wine or a cool beer, and enjoy the hospitality of Nuremberg’s restaurants.

Our restaurant tips

Did you know that Nuremberg has the longest pedestrian district in Europe? The 5.5 kilometre long pedestrian district alone has approx. 400 shops and restaurants, and there armore than 600 in the whole of the old town quarter.

150 city centre traders have joined forces to form the Association “Erlebnis Nürnberg” (Experience Nuremberg) to promote active city centre marketing. One major concern is the maintenance of a balanced mix of shops comprising family firms, old-established firms, retail chains and luxury brands outlets.

Almost a must for every visitor to Nuremberg is the castle quarter with small shops mostly managed by the owners. This is why we advise all Nuremberg visitors: Enjoy the Nuremberg Experience; combine a discovery tour with city shopping! 

Highlights of the ToyCity

Children's heroes give hugs

The TOON Walk is a display of over 150 large-than-life cartoon characters, including such familiar fellows as Homer Simpson, Garfield, Sid and Scrat and many more, which will be livening up the city’s centre with a colourful parade on 3 February 2018.

Join the TOON Walk on Facebook

Erlebnis Nürnberg e.V.
Hans-Sachs-Gasse  1
90403 Nürnberg

supported by Spielwarenmesse eG, City of Nuremberg and the ToyCity partners.

Nuremberg's old town offers a variety of interesting places with regard to toys. Dollhouses and tin toys as well as wooden toys and teddy bears enchant you on the toy way through the historical Nuremberg. We put together a route for you to explore toy museums, toy retailers and doll doctors and to find many toy treasures. 

Many well-known companies like Zapf Creation and playmobil preserve the heritage of the rich tradition of toy manufacture along the German road of toys. Many of them have their own factory sales outlet for their customers. There are also many small and large toy shops available for a long shopping spree. 

More information can be found on www.spielzeugstrasse.de

Nuremberg has accommodated Europe’s biggest treasure chest of games, the German games archive, since it moved in May 2010. The collection contains over 30,000 games, a library with some 7,000 volumes and the legacy of famous game designers like Alex Randolph and Peter Pallat.

Read more on the games archive's website.

The city of Nuremberg has a worldwide reputation for toys. The toy museum located in the heart of the old town quarter of Nuremberg is part of this rich cultural heritage. The varied programme of events and exhibitions ensures that everyone acquires a taste for toys here.

You can obtain an initial impression on the toy museum's website.

The toy collection in the Germanisches Nationalmuseum includes about 20,000 objects. The centerpiece of the collection comprises the four large Nuremberg dolls’ houses from the 17th century and the unique collection of historical paper theatres. The museum also possesses boy’s and girl’s toys, optical toys and toys from the age of reform in the early 20th century.

Learn more on www.gnm.de

City Events during the Spielwarenmesse®

During Spielwarenmesse® 2018 a varied toy program is offered in the city center of Nuremberg, too. Not only toys fans can participate in numerous events in several stations.

On the trail of Nuremberg's toy history

Discovery tour through the "Toy City"

Toys were already being manufactured in Nuremberg back in the 14th century. Since then, Nuremberg has been considered the toy city. The fi rst verifi able toys were little clay dolls known in Germany as “Docken”. Wooden and tin toys are just as familiar, produced there by many companies with long traditions.

Gabriele Stauß will guide you through an approximately 90-minute tour of discovery of the old town and regale you with stories, some from the past and some new, about the toy city of Nuremberg.

Guided tours:

  • Friday, 2 Feb 2018 from 6 pm (in German)
  • Sunday, 4 Feb 2018 from 3 pm (in English)

Meeting point: At the Handwerkerhof in front of the entrance of Hotel Victoria, Königstrasse 80, 90402 Nuremberg

Participation is free of charge. Registration is requested: gabi.stauss@staussevents.de

The check for board and card games

There’s something for everyone, young and old, at the Nuremberg Games Festival. With more than 800 board and card games of all kinds to choose from and various workshops, there’s a whole lot on offer. Come and try out new games and put them through their paces – remember the fun even continues on Saturday into the early hours of Sunday morning!

There is also an extra table with the latest new games. Visitors can take part in interesting workshops on topics such as game creation or hear from Hunter and Cron (board game expert and Youtuber) about how they spend their days. The Bring & Buy board game jumble sale will also be held for the first time.

  • Friday, 2 Feb 2018, 2 pm – 11 pm
  • Saturday, 3 Feb 2018, 1 pm to sunrise on Sunday
  • Sunday, 4 Feb 2018, 1 pm – 10 pm
  • Monday, 5 Feb 2018, 2 pm – 6 pm

Venue: Haus eckstein
Burgstr. 1-3,
90403 Nuremberg,

nearest underground station U1/U11: Lorenzkirche


The games club ALI BABA Spieleclub e.V., the Nuremberg City German Catholic Youth Federation, the Nuremberg German Games Archive, the Evangelical Youth Nuremberg, Nuremberg’s Youth Welfare Office, the Old City Team of the Youth Office, the youth, children and cultural establishment Quibble, Nuremberg’s Catholic youth centre Katholische Jugendstellen Nbg. and Nuremberg City Youth Council KJR Nürnberg-Stadt are organising the Nuremberg Games Festival.

Everyone is playing! südpunkt TIPP-KICK® city championship in Nuremberg 2018

The popular classic game of TIPP-KICK® will be played against everyone in two-a-side teams, according to official TIPP-KICK® rules. All players will receive a certificate of participation and the three best-placed players will be awarded medals. For winners ranked 1 to 10, there are great prices to win. To pass the time and do some training, you can test your skills at the TIPP-KICK® goal wall. Refreshments are available in the südpunkt bistro!

Saturday, 3 Feb 2018, from 2.00 pm to 7.00 pm

Free entrance, no need to register in advance

Venue: südpunkt

Pillenreuther Straße 147
90459 Nuremberg
Room e.17

For more information:


Doll Houses, 1968 Political protests, private paradises

1968 is a special year in German History: grade-school rebellions and university student revolts, peace demonstrations, antiauthoritarian education, the anti-consumption movement, social criticism and changing values. Yet the world of child’s play in the years around 1968 was largely insulated from the country’s political upheavals. Doll houses of this period, since they reproduce furniture styles, especially highlight the differences in taste trends between the 1970s and the 1960s. This exhibition turns an eye to 1968, with its disruptions and traditions, new designs, open-minded ideas, as well as the features that persisted in private life.

Opening hours during the Spielwarenmesse®:

  • Tuesday to Thursday from 10.00 am to 5.00 pm
  • Friday, Saturday from 10.00 am to 9.00 pm
  • Sunday from 10.00 am to 6.00 pm

Venue: Toy Museum
Karlstraße 13-15,
90403 Nuremberg,

Nearest underground station U1/U11: Lorenzkirche

Program to learn about St. Lorenz church

Listening, seeing and experiencing – the more than 700-year-old Gothic church of St Lorenz opens its doors and invites you to enjoy music and silence, prayer and singing, contemplation and reflection. An impressive mood develops when one of the greatest organs in the world rings or the 16 bells, some of which date back to the 14th century, toll.

Thursday, 1 Feb 2018

  • 6.30 pm; Evening service with Communion
  • 7.10 pm; Organ music (following the service, approx. 20 min)
  • 7.30 pm; Guided tour of St Lorenz Church (German & English)

Friday, 2 Feb 2018

  • 5.00 pm; Short prayer service

Saturday, 3 Feb 2018

  • 2.00 pm – 4.00 pm; hourly guided tours (German & English),
  • 4.30 pm; Organ music (30 minutes)

Sunday, 4 Feb 2018

  • 10.00 am; Liturgical Service with Holy Communion
  • 11.30 am; Church service with sermon

Venue: St Lorenz

Lorenzer Platz 1,
90402 Nuremberg

Nearest underground train station U1/U11: Lorenzkirche

The complete programme can be found here: www.lorenzkirche.de

The open innovation lab

Interested in innovations and all things new? Then come to JOSEPHS®, the Fraunhofer ISS open innovation lab in cooperation with the Friedrich-Alexander University. You can contribute your own ideas here during development to help ensure new products and services meet practical needs. How? By testing prototypes in the current MEGATRENDS theme world and adapting them whichever way you wish. Visit JOSEPHS® during opening hours or take part inan exclusive interactive tour.

Thursday, 1 Feb 2018, 6.30 pm
Exclusive interactive tour through the MEGATRENDS theme world with Heike Karg, JOSEPHS® project manager, Fraunhofer ISS, approx. 1 hour in duration

Karl-Grillenberger-Straße 3, 90402 Nuremberg
Subway U1, Weißer Turm

Opening hours:

Monday to Friday 10 am – 7 pm
Saturday 11 am – 6 pm


ToyCity Partner


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