Wednesday to Sunday!
31 Jan – 4 Feb 2018
Do you keep your eyes peeled for trends and new products? By far the easiest way to find them is at Nuremberg toy fair, because this toy fair draws together the threads of the international toy markets. Discover the TrendGallery, the ToyAward, the young innovative companies and the New Exhibitor Center!
At the TrendGallery you can expect product presentations, live events and talks, and thus lots of impetus and inspiration for you to use to your advantage, over more than 1,000 m².
Be excited to learn about the trends 2018 for the toy industry which are currently collected worldwide by our TrendCommittee for you.
John Baulch has over 35 years’ experience of working in the UK toy trade press. In June 2011 he launched his own toy trade magazine, Toy World, which has established itself as the leading UK toy magazine, renowned for having its finger on the pulse of the vibrant, fast-moving toy industry. John also writes a popular weekly blog, which appears on the Toy World website every Friday.
Daniele Caroli, born in Milan, Italy, in 1945, started his career as a journalist in 1970; until 1985 in the music business and later, until the mid-90’s, more and more in consumer electronics, dealing with both consumer and trade magazines. In 1994 he was appointed editor-in chief of Il Giornale dell’Infanzia, the Italian baby care products trade magazine, which he still runs today. From the year 2000 to March 2013 he was editor-in-chief of Giochi & Giocattoli, the toy trade magazine published by the same company. He was also President of the International Toy Magazines Association from 2008 to 2012.
Maria Costa, PhD in Learning Sciences, has been the head of the Children Research Department at AIJU since 1992, a Technological Institute of Children Products located in Spain. She has conducted multiple research projects in the areas of play, toys, technology, childhood, family’s lifestyles, prospective or future scenarios. For 25 years, as the coordinator of the “Games and Toys Guide”, she has managed the analysis by experts and children of more than 5000 toys. She is also the author of several articles, posts and books related to changes in society, parenting, children’s preferences, trends in children’s products and stores. She has managed a panel of 7,000 Spanish families to carry out market research since 2001. With this broad knowledge, she acts as a consultant for toy companies. Since 2015 she has been leading a European investigation about New Children Segmentation. Her last two studies presented in international conferences were: Toys for inclusive play: Accessibility and Tech (Jan’16, Italy), and Emotional regulation through toys and games for teenagers.
Axel Dammler is managing partner of iconkids & youth, the biggest German institute specializing in research on kids and juveniles. He has worked with young target groups since 1992 and has conducted numerous studies on national and international media and consumer goods markets since then. He also works as a consultant and has had several books published in addition to more than 50 articles. His latest book, “Pink Knights, Black Princesses”, deals with the gender discussion and was released in October 2011.
In her most recent initiative Richa Dikshit co-founded and sold Yellow Giraffe (an online toy store). Richa has done extensive work around consumer experience and trends in the toys and baby care segment and she has been continuously devoting her time to monitor the industry trends and applies the same in the context of Indian consumer. Richa also founded ToyTasting in 2011 as an online video channel on toys. Since then ToyTasting has established itself as a toy industry consultant, working with leading global brands. Mother of two girls, she earlier worked at Alliance Bernstein and Merrill Lynch. She currently stays with her girls and husband in Mumbai, India.
Philippe Guinaudeau is the Kidz Global CEO. Kidz Global is a Quantitative Market Research and Consulting Company for all children orientated consumer markets including but not limited to Licensing, Toys & games, Video-Games, Entertainment, and Education. He has more than 20 years of marketing and analysis experience, has lived on three continents and travels the world extensively.
Marek Jankowski helps companies from toys and baby products sector raise their profile and establish new business contacts. He is the founder of “Branza Dziecieca” – the biggest opinion-forming magazine in the children’s products industry in Poland. Since 2011 he’s been a member of the management board of Polish Toy Association, and in 2014 was chosen the President of Baby Care Magazines International. He is the author of two books: “Great Small Business” (2008) and “Small Business Pitfalls” (2011).
Gabriela Kaiser, born in Frankfurt in 1969, studied Textile Engineering with a major in Design in Mönchengladbach and worked as a designer for almost 6 years before going into business for herself with a trend agency. She has been working as a trend scout and consultant across Germany since 2002. Well-known companies in industry and commerce as well as trade fairs and magazines now number amongst her clients. From summer 2010 until winter 2013/14 she has been lecturing in Strategy and Trend Research in the Design Department at the Georg Simon Ohm University of Applied Sciences in Nuremberg. When researching new trends, Gabriela Kaiser always focuses on the entire lifestyle.
Reyne Rice is a toy industry trend expert/consultant, with 30 years experience marketing, researching and analyzing the toy industry and youth market. Reyne has developed products and solutions for the media, consumers, trade associations, retailers, manufacturers, licensors and entertainment studios. Her career experience includes working as a journalist, trend expert and consultant for international toy trade associations and publications in the USA, Europe and Asia, for another dozen years. Reyne has articles published in over 60 countries, and is a frequent Keynote speaker at USA and International conferences. Since 2003, Reyne has owned her own consultancy, Toy Trends.
Jane Wong is Deputy Director of Editorial Department in TOY INDUSTRY, the biggest monthly magazine in China toy business. Based in Guangdong Province, the world's largest toy manufacturing hub, she has direct access to latest and hottest news on products, manufacturers, and industrial moves. She also works on research and analysis on international and domestic toy markets, and writes articles, reviews and blogs for Toy Industry Omnimedia Center, the most influential digital toy press in China.
From robots to RC products to augmented reality - the development of technological toys is fast. The activity area Tech2Play in Hall 4A offers these four categories: Robot Toys, Virtual Play, RC Toys, Electronic Learning. The various categories featured in the promotion area encourage visitors not only to browse but also to get involved.
At the Spielwarenmesse® 2018 you can see innovative products of aspiring German companies at hall 3A. Whether toy apps for children, classic wooden toys or specific model components – there are many new ideas for assembling your range.
Find a list of all young German companies exhibiting in hall 3A here in November.
The pavilion is sponsored by the Federal Ministry for Economic Affairs and Energy (BMWi).
|Adamus Group GmbH||B-09||Baby- and Infant Articles|
|BionicToys GmbH||C-01||Technical Toys, Educational Toys, Action Toys|
|Buntbox GmbH||C-03||Games, Books, Learning and Experimenting, Multimedia|
|Cagebot Industries GmbH||C-02||Technical Toys, Educational Toys, Action Toys|
|DISC-O-Bed EU GmbH||C-05||Sports, Leisure, Outdoor|
|Dowo-Design Papeterie and more||D-06||Lifestyle Products|
|FRAGENHELDEN c/o Christina Gabor||D-04||Technical Toys, Educational Toys, Action Toys|
|Fussball-Idee||D-02||Sports, Leisure, Outdoor|
|Hobbytown GmbH||B-04a||Technical Toys, Educational Toys, Action Toys|
|Igel Spiele||C-08||Games, Books, Learning and Experimenting, Multimedia|
|Innovated Transport Systems UG||B-01||Sports, Leisure, Outdoor|
|Kinematics GmbH Tinkerbots||C-12||Technical Toys, Educational Toys, Action Toys|
|lessing. produktgestaltung||D-08||Wooden Toys and Craftworks|
|Linguwerk GmbH||D-10||Technical Toys, Educational Toys, Action Toys|
|Malingriaux, Malingriaux GbR||B-05||Games, Books, Learning and Experimenting, Multimedia|
|matoi GmbH||B-11||Technical Toys, Educational Toys, Action Toys|
|phim UG (haftungsbeschränkt)||C-06||Wooden Toys and Craftworks|
|Schmalzl Kreativ||C-04||Games, Books, Learning and Experimenting, Multimedia|
|Space Wallet GbR Seppeur und Groo||C-07||Lifestyle Products|
|Spielraum Lernen Jutta Gorschlüter||B-04||Games, Books, Learning and Experimenting, Multimedia|
|Tribotronik UG (haftungsbeschränkt)||C-09||Technical Toys, Educational Toys, Action Toys|
|Viva LS||B-03||Technical Toys, Educational Toys, Action Toys|
|Wheelheels GmbH & Co. KG||B-02||Sports, Leisure, Outdoor|
|Wolke 3 UG||B-07||Baby- and Infant Articles|
On a community space in hall 3A you can find numerous companies that exhibit for the first time at Spielwarenmesse®.
Find a list of all exhibitors from the New Exhibitor Center here and also in the Online Catalogue for the Spielwarenmesse® 2018, identified by the designation "NEW".
|Abhinav Exports||India||B-37||Games, Books, Learning and Experimenting, Multimedia|
|alphaTUB Innovations Private Limite||India||C-16a||Technical Toys, Educational Toys, Action Toys|
|Apollo-11 BV Foooty||Netherlands||B-19||Sports, Leisure, Outdoor|
|Apunt Barcelona||Spain||C-28||Technical Toys, Educational Toys, Action Toys|
|Baader Planetarium GmbH||Germany||B-15a||Technical Toys, Educational Toys, Action Toys|
|Bohema Games LTD||Hungary||C-32||Games, Books, Learning and Experimenting, Multimedia|
|Cards and Company||Italy||C-33||Games, Books, Learning and Experimenting, Multimedia|
|Creative Quotient Gifting Pvt. Ltd.||India||C-34||Games, Books, Learning and Experimenting, Multimedia|
|D.P. Factory B.V.||Netherlands||C-18||Lifestyle Products|
|Dabo Trade SA||Latvia||C-25||Wooden Toys and Craftworks|
|Danish Brain Games||Denmark||C-31||Games, Books, Learning and Experimenting, Multimedia|
|Déclic et des Trucs||France||D-20||Games, Books, Learning and Experimenting, Multimedia|
|Duo Tableware BVBA (Fruitfriends)||Belgium||C-23||School Articles, Stationery, Creative Design|
|EasyRead Time Teacher Ltd||United Kindgom||C-21||School Articles, Stationery, Creative Design|
|éditions Fuzeau||France||D-42||Technical Toys, Educational Toys, Action Toys|
|Faith Inc||Japan||C-14||Multi-Product Group|
|Ferali||India||B-12||Technical Toys, Educational Toys, Action Toys|
|Games by BRIGHT of Sweden||Sweden||B-35||Games, Books, Learning and Experimenting, Multimedia|
|Gilance SA Nivelles||Belgium||B-23||School Articles, Stationery, Creative Design|
|GJR Consulting, Svetovanje Jan Geert Klaus Rijskamp s.p.||Slovenia||D-30||Wooden Toys and Craftworks|
|Haid Werbeagentur GmbH||Germany||B-18||Festive Articles, Carnival, Fireworks|
|HALOGENKAUF LIGHTECH GMBH Drohnenstore 24||Germany||B-39||Model Construction, Hobbies|
|HAPPY ABC LLC||Russia||D-22||Games, Books, Learning and Experimenting, Multimedia|
|iDance Audio Europe Neeskens BV||Netherlands||D-14||Festive Articles, Carnival, Fireworks|
|Imaginar Project Ceifer, Control y Calidad S.L.||Spain||B-29||Games, Books, Learning and Experimenting, Multimedia|
|IT Craft YSA GmbH||Germany||D-24||Games, Books, Learning and Experimenting, Multimedia|
|K&M Manufacturas S.A.||Colombia||C-27||Wooden Toys and Craftworks|
|Kakels||Netherlands||C-30||Technical Toys, Educational Toys, Action Toys|
|Kibi Toys S.L.||Spain||D-18||Games, Books, Learning and Experimenting, Multimedia|
|Kick Off Games S.L.||Spain||D-26||Games, Books, Learning and Experimenting, Multimedia|
|Kidul||France||C-39||Technical Toys, Educational Toys, Action Toys|
|KUNUGI S.L.U.||Spain||C-24||Technical Toys, Educational Toys, Action Toys|
|l' alpin chez lui les jouets du queyras||France||D-34||Wooden Toys and Craftworks|
|Lanius Trading GmbH||Germany||C-16||Technical Toys, Educational Toys, Action Toys|
|Lingumi Ltd.||United Kindgom||D-36||Technical Toys, Educational Toys, Action Toys|
|LZG Games & Toys, LLC||USA||C-36||Games, Books, Learning and Experimenting, Multimedia|
|MARBOTIC SAS||France||D-38||Technical Toys, Educational Toys, Action Toys|
|MIR LEO,PE||Ukraine||B-31||Games, Books, Learning and Experimenting, Multimedia|
|Mufaro Toys||Simbabwe||B-24||Dolls, Soft Toys|
|MYUM - The Veggy Toys||France||B-22||Baby- and Infant Articles|
|Neptune Trading Inc.||USA||C-13||Festive Articles, Carnival, Fireworks|
|nimax GmbH (Universe2go)||Germany||B-08||Technical Toys, Educational Toys, Action Toys|
|Noha||Denmark||D-32||Wooden Toys and Craftworks|
|oi-blocks||Switzerland||D-28||Wooden Toys and Craftworks|
|Ooly||USA||C-15||School Articles, Stationery, Creative Design|
|Pagl, T4M||Ukraine||D-14a||Technical Toys, Educational Toys, Action Toys|
|Piepmatz und Grünschnabel||Austria||C-29||Technical Toys, Educational Toys, Action Toys|
|Pieters poedercoating bvba||Belgium||B-17||Sports, Leisure, Outdoor|
|Piromax Sp. z o.o.||Poland||D-16||Festive Articles, Carnival, Fireworks|
|Prima Swiss AG Drink in the Box Vertretung DE-CH-AT||Switzerland||C-17||School Articles, Stationery, Creative Design|
|PT. LUNG CHEONG BROTHERS INDUSTRIAL||Indonesia||C-13a||Multi-Product Group|
|Robo Wunderkind||Austria||C-22||Technical Toys, Educational Toys, Action Toys|
|Royo Bilisim Teknolojileri A.S.||Turkey||B-20||Games, Books, Learning and Experimenting, Multimedia|
|rudy games GmbH||Austria||C-35||Games, Books, Learning and Experimenting, Multimedia|
|Safety Reflector Finland Oy||Finland||B-21||Sports, Leisure, Outdoor|
|SE Kunststoffverarbeitung GmbH & Co. KG||Germany||B-15||Lifestyle Products|
|Sensible Object||United Kindgom||B-33||Games, Books, Learning and Experimenting, Multimedia|
|Shenzhen Ankyl Toys Co., Ltd.||China||C-26||Technical Toys, Educational Toys, Action Toys|
|Shenzhen Huaqing Toys Technology LTD||China||B-14||Model Construction, Hobbies|
|Smart Toybox d.o.o||Serbia||C-20||Technical Toys, Educational Toys, Action Toys|
|Spartas UG||Germany||B-10||Technical Toys, Educational Toys, Action Toys|
|SUNCOAT PRODUCTS INC.||Canada||D-12||Festive Articles, Carnival, Fireworks|
|Swiss Beauty Technologies||Switzerland||C-11||Festive Articles, Carnival, Fireworks|
|Taiwan Star Enterprise Co.Ltd.||Taiwan||C-19||Games, Books, Learning and Experimenting, Multimedia|
|Trade Service Group Limited||Hong Kong||B-16||Dolls, Soft Toys|
|TRISCA - Material Didáctico, Lda||Portugal||C-42||Technical Toys, Educational Toys, Action Toys|
|Trompos Space||Spain||B-27||Technical Toys, Educational Toys, Action Toys|
|Velodream - Parts Kft.||Hungary||C-37||Technical Toys, Educational Toys, Action Toys|
|Volshebniy mir LLC||Russia||B-25||Technical Toys, Educational Toys, Action Toys|
|waytoplay toys||Netherlands||B-41||Technical Toys, Educational Toys, Action Toys|
|Weenect||France||B-26||Games, Books, Learning and Experimenting, Multimedia|
|Whole Novelty Company||Taiwan||C-40||Festive Articles, Carnival, Fireworks|
|Wicked Costumes Ltd||United Kindgom||C-38||Festive Articles, Carnival, Fireworks|
|Yoho Ltd||Russia||B-13||Model Construction, Hobbies|