Wednesday to Sunday!
31 Jan – 4 Feb 2018
Do you keep your eyes peeled for trends and new products? By far the easiest way to find them is at Nuremberg toy fair, because this toy fair draws together the threads of the international toy markets. Discover the TrendGallery, the ToyAward, the young innovative companies and the New Exhibitor Center!
At the TrendGallery you can see product presentations, live events and talks, and thus lots of impetus and inspiration for you, over more than 1,000 m². Memorize the latest trends in the toy industry collected for you worldwide by our TrendCommittee and use this knowledge to your advantage. Learn more about the most important toy trends 2019 here in October 2018.
John Baulch has over 35 years’ experience of working in the UK toy trade press. In June 2011 he launched his own toy trade magazine, Toy World, which has established itself as the leading UK toy magazine, renowned for having its finger on the pulse of the vibrant, fast-moving toy industry. John also writes a popular weekly blog, which appears on the Toy World website every Friday.
Daniele Caroli, born in Milan, Italy, in 1945, started his career as a journalist in 1970; until 1985 in the music business and later, until the mid-90’s, more and more in consumer electronics, dealing with both consumer and trade magazines. In 1994 he was appointed editor-in chief of Il Giornale dell’Infanzia, the Italian baby care products trade magazine, which he still runs today. From the year 2000 to March 2013 he was editor-in-chief of Giochi & Giocattoli, the toy trade magazine published by the same company. He was also President of the International Toy Magazines Association from 2008 to 2012.
Maria Costa, PhD in Learning Sciences, has been the head of the Children Research Department at AIJU since 1992, a Technological Institute of Children Products located in Spain. She has conducted multiple research projects in the areas of play, toys, technology, childhood, family’s lifestyles, prospective or future scenarios. For 25 years, as the coordinator of the “Games and Toys Guide”, she has managed the analysis by experts and children of more than 5000 toys. She is also the author of several articles, posts and books related to changes in society, parenting, children’s preferences, trends in children’s products and stores. She has managed a panel of 7,000 Spanish families to carry out market research since 2001. With this broad knowledge, she acts as a consultant for toy companies.
Axel Dammler is managing partner of iconkids & youth, the biggest German institute specializing in research on kids and juveniles. He has worked with young target groups since 1992 and has conducted numerous studies on national and international media and consumer goods markets since then. He also works as a consultant and has had several books published in addition to more than 50 articles. His latest book, “Pink Knights, Black Princesses”, deals with the gender discussion and was released in October 2011.
In her most recent initiative Richa Dikshit co-founded and sold Yellow Giraffe (an online toy store). Richa has done extensive work around consumer experience and trends in the toys and baby care segment and she has been continuously devoting her time to monitor the industry trends and applies the same in the context of Indian consumer. Richa also founded ToyTasting in 2011 as an online video channel on toys. Since then ToyTasting has established itself as a toy industry consultant, working with leading global brands. Mother of two girls, she earlier worked at Alliance Bernstein and Merrill Lynch. She currently stays with her girls and husband in Mumbai, India.
Philippe Guinaudeau is a Senior Consultant with 25 years of experience in marketing research. He is also the CEO of Kidz Global, the leading Quantitative Market Research and Consulting firm for all children orientated consumer markets. Prior to joining Kidz Global, Philippe was a Director of The NPD Group Inc as well as a Marketing Manager at Mattel. He started as a Durable Goods Consultant at AC Nielsen prior to joining NPD. He has more than 25 years of marketing and analysis experience, and has a unique global analytical perspective. Guinaudeau is also the creator of the Toy Markets in The World Report, international statistics on the Toys markets in the world.
Marek Jankowski helps companies from toys and baby products sector raise their profile and establish new business contacts. He is the founder of “Branza Dziecieca” – the biggest opinion-forming magazine in the children’s products industry in Poland. From 2011 to 2017 he was a member of the management board of Polish Toy Association, and in 2014 was chosen the President of Baby Care Magazines International. He is the author of two books: “Great Small Business” and “Small Business Pitfalls”.
Gabriela Kaiser, born in Frankfurt in 1969, studied Textile Engineering with a major in Design in Mönchengladbach and worked as a designer for almost 6 years before going into business for herself with a trend agency. She has been working as a trend scout and consultant across Germany since 2002. Well-known companies in industry and commerce as well as trade fairs and magazines now number amongst her clients. From summer 2010 until winter 2013/14 she has been lecturing in Strategy and Trend Research in the Design Department at the Georg Simon Ohm University of Applied Sciences in Nuremberg. When researching new trends, Gabriela Kaiser always focuses on the entire lifestyle.
Reyne Rice is a toy industry trend expert/consultant, with 30 years experience marketing, researching and analyzing the toy industry and youth market. Reyne has developed products and solutions for the media, consumers, trade associations, retailers, manufacturers, licensors and entertainment studios. Her career experience includes working as a journalist, trend expert and consultant for international toy trade associations and publications in the USA, Europe and Asia, for another dozen years. Reyne has articles published in over 60 countries, and is a frequent Keynote speaker at USA and International conferences. Since 2003, Reyne has owned her own consultancy, Toy Trends.
Jane Wong is Deputy Director of Editorial Department in TOY INDUSTRY, the biggest monthly magazine in China toy business. Based in Guangdong Province, the world's largest toy manufacturing hub, she has direct access to latest and hottest news on products, manufacturers, and industrial moves. She also works on research and analysis on international and domestic toy markets, and writes articles, reviews and blogs for Toy Industry Omnimedia Center, the most influential digital toy press in China.
The ToyAward is presented annually to new products at the fair that stand out from the other products due to their degree of innovation, product concept, creativity and playing idea, and demonstrate the achievements of the industry. This quality label is an excellent ordering and buying guide for the trade and consumers.
At the Spielwarenmesse® 2018 you could see innovative products of aspiring German companies at hall 3A. Whether toy apps for children, classic wooden toys or specific model components – there were many new ideas for assembling your range.
Find a list of all young German companies exhibiting in hall 3A here.
The pavilion was sponsored by the Federal Ministry for Economic Affairs and Energy (BMWi).
|Adamus Group GmbH||B-09||Baby and Infant Articles|
|Ankerstein GmbH||D-10||Wooden Toys, Toys made from natural materials|
|Buntbox GmbH||C-03||Games, Books, Learning and Experimenting, Multimedia|
|DeCoSeo GmbH||B-06||Games, Books, Learning and Experimenting, Multimedia|
|DISC-O-BED EU GmbH||C-05||Sports, Leisure, Outdoor|
|FRAGENHELDEN Cristina Gabor||D-04||Technical Toys, Educational Toys, Action Toys|
|Frogolino GmbH||B-04||Lifestyle Products|
|Gespänsterwald GmbH Verpackungen||C-01||School Articles, Stationery, Creative Design|
|HOLA games & entertainment GmbH||C-04||Technical Toys, Educational Toys, Action Toys|
|Holzart-Leipzig UG (haftungsbeschränkt)||C-12||Wooden Toys, Toys made from natural materials|
|hossidesign||C-06||Games, Books, Learning and Experimenting, Multimedia|
|Igel Spiele||C-08||Games, Books, Learning and Experimenting, Multimedia|
|Kinematics GmbH||C-09||Technical Toys, Educational Toys, Action Toys|
|lessing. produktgestaltung||C-10||Wooden Toys, Toys made from natural materials|
|MABINO AR Matthias Knappe||B-05||Baby and Infant Articles|
|playmatt - Quadratische Spielwelten||B-11||Games, Books, Learning and Experimenting, Multimedia|
|Schnitzkrake||B-01||School Articles, Stationery, Creative Design|
|Sturmkind GmbH||C-02||Model Construction, Hobbies|
|tede family Hoffmann & Deichen GmbH||D-08||Wooden Toys, Toys made from natural materials|
|Tikita Sischke & Weidele GbR||C-07||Technical Toys, Educational Toys, Action Toys|
|vivaLS GmbH||B-03||Technical Toys, Educational Toys, Action Toys|
|vivax marketing GmbH||B-02||Lifestyle Products|
|Wayotec GmbH||D-02||Technical Toys, Educational Toys, Action Toys|
|Wolke 3 UG Paul der Bär||B-07||Baby and Infant Articles|
On a community space in hall 3A you could find numerous companies that exhibited for the first time at Spielwarenmesse®.
Find a list of all exhibitors from the New Exhibitor Center here and also in the Online Catalogue for the Spielwarenmesse® 2018, identified by the designation "NEW".
|360 Party Lab||Chile||C-23||Festive Articles, Carnival, Fireworks|
|A-Champs GetKidsMoving Inc.||USA||C-18||Sports, Leisure, Outdoor|
|Alpine Hearing Protection||Netherlands||B-35||Baby- and Infant Articles|
|Amalgama Cia LTDA||Ecuador||D-28||Wooden Toys, Toys made from natural materials|
|Amuse Co., LTD||Japan||B-39||Dolls, Soft Toys|
|aricona GmbH||Germany||C-25||Festive Articles, Carnival, Fireworks|
|Astrid Bianca Holzmann Handelsgewerbe||Austria||C-20||Multi-Product Group|
|Axe Yamazaki Co., LTD||Japan||C-38||Technical Toys, Educational Toys, Action Toys|
|Badala.eU||Austria||C-29||Wooden Toys, Toys made from natural materials|
|Barney & Buddy Ltd||United Kingdom||B-31||Multi-Product Group|
|Bloxity Kft.||Hungary||B-24||Technical Toys, Educational Toys, Action Toys|
|Click Europe Ltd||United Kingdom||B-28||Sports, Leisure, Outdoor|
|Cloudberries Ltd||United Kingdom||D-36||Games, Books, Learning and Experimenting, Multimedia|
|Comercial Mercera Moran S.L. (CMM)||Spain||C-16||School Articles, Stationery, Creative Design|
|Cords la Fourmi SA||Belgium||C-24||School Articles, Stationery, Creative Design|
|DA-NA Play., Co., Ltd||Korea||D-34||Technical Toys, Educational Toys, Action Toys|
|Densters Limited||United Kingdom||C-34||Technical Toys, Educational Toys, Action Toys|
|Discovery Books GmbH||Austria||B-41||Games, Books, Learning and Experimenting, Multimedia|
|Diseños Textiles del Mediterráneo 22222 333333||Spain||C-17||Baby- and Infant Articles|
|DLandWord S.L.||Spain||B-22||Multi-Product Group|
|Dr Zigs||United Kingdom||B-27||Technical Toys, Educational Toys, Action Toys|
|Drvni Centar FILO||Croatia||B-16||Lifestyle Products|
|ETAFELT srl||Italy||B-15||School Articles, Stationery, Creative Design|
|EZ Balloons AB Att: Joakim Andersson||Sweden||B-21||Festive Articles, Carnival, Fireworks|
|Fin Fun||USA||B-34||Multi-Product Group|
|FS Giiker Technology Co. Ltd||China||C-15||Technical Toys, Educational Toys, Action Toys|
|Happinet Corporation||Japan||B-43||Model Construction, Hobbies|
|Hindustan Pencils Pvt. Ltd.||India||C-28||School Articles, Stationery, Creative Design|
|Imex Licensing Group,S.L||Spain||C-11||Dolls, Soft Toys|
|InterHit Co. Ltd||Russia||D-32||Games, Books, Learning and Experimenting, Multimedia|
|Juan Antonio Vidal Rojas||Spain||C-13||Dolls, Soft Toys|
|Juicy Monsters, s.r.o.||Slovakia||B-18||Lifestyle Products|
|Kangaru Toys & Stationery||USA||C-39||Technical Toys, Educational Toys, Action Toys|
|KASEA INTERNATIONAL CO.,LIMITED||Hong Kong||B-23||Baby- and Infant Articles|
|Kibo Factory SL||Spain||D-42||Games, Books, Learning and Experimenting, Multimedia|
|Koolsun Sunglasses||Netherlands||B-37||Sports, Leisure, Outdoor|
|K-Play International Ltd.||United Kingdom||B-25||Baby- and Infant Articles|
|Lilokids/Idenses GmbH||Germany||D-30||Wooden Toys, Toys made from natural materials|
|Lucky One||Slovenia||D-26||Wooden Toys, Toys made from natural materials|
|Mahnaz Hakami||Iran||C-21||Model Construction, Hobbies|
|MainBot SAS||France||C-35||Technical Toys, Educational Toys, Action Toys|
|Marys Lab Co., Ltd||Korea||B-26||Technical Toys, Educational Toys, Action Toys|
|MAXX Marketing Europe Limited||United Kingdom||C-14||Dolls, Soft Toys|
|Memento S.R.L.||Italy||B-17||Multi-Product Group|
|MK GLOBAL||Korea||B-33||Sports, Leisure, Outdoor|
|NBS-Tec sagl||Switzerland||B-29||Technical Toys, Educational Toys, Action Toys|
|Needleart World (Cyprus) Ltd.||Cyprus||B-20||Lifestyle Products|
|Ousdy SL||Spain||B-13||Model Construction, Hobbies|
|Piqipi Limited||Ireland||C-33||Technical Toys, Educational Toys, Action Toys|
|Pixio||USA||D-44||Technical Toys, Educational Toys, Action Toys|
|PlayShifu||India||C-40||Technical Toys, Educational Toys, Action Toys|
|Rasmus & Ko ApS||Denmark||B-30||Dolls, Soft Toys|
|Sankyoriken.Co., LTD||Japan||B-32||Dolls, Soft Toys|
|Sbabam Srl||Itals||C-32||Dolls, Soft Toys|
|SC Amik Wooden Toys SRL||Romania||D-20||Wooden Toys, Toys made from natural materials|
|Scribble Down Ltd||United Kingdom||C-30||School Articles, Stationery, Creative Design|
|Shire Post Mint||USA||D-18||Technical Toys, Educational Toys, Action Toys|
|SIA "Demax"||Latvia||D-22||Technical Toys, Educational Toys, Action Toys|
|Splat Planet Limited||United Kingdom||B-19||Lifestyle Products|
|Stamco Christmas Workshop||Greece||C-27||Festive Articles, Carnival, Fireworks|
|Supercut Tools S.L.||Spain||C-22||Model Construction, Hobbies|
|SZTR SPONS||Serbia||C-36||Technical Toys, Educational Toys, Action Toys|
|TagHive||Korea||C-37||Technical Toys, Educational Toys, Action Toys|
|The Desi Doll Company Ltd.||United Kingdom||D-38||Technical Toys, Educational Toys, Action Toys|
|TRIDO Dragon's Egg Ltd||United Kingdom||C-31||Technical Toys, Educational Toys, Action Toys|
|T-Room||Ukraine||D-16||Wooden Toys, Toys made from natural materials|
|Tublock Co., Ltd||Japan||C-26||School Articles, Stationery, Creative Design|
|Unit Bricks Inc||USA||C-44||Technical Toys, Educational Toys, Action Toys|
|Vietnam Safety Toys and Technical Equipment., JSC Lot A2/ CN7||Vietnam||C-41||Technical Toys, Educational Toys, Action Toys|
|Vulp's Toys SRL||Romania||D-24||Wooden Toys, Toys made from natural materials|
|Witoys||Korea||D-12||Technical Toys, Educational Toys, Action Toys|
|Wizhead Inc||USA||C-19||Model Construction, Hobbies|
|Xtronaut Enterprises, Inc.||USA||D-14||Games, Books, Learning and Experimenting, Multimedia|
|Zen Magnets LLC||USA||C-42||Technical Toys, Educational Toys, Action Toys|