Marketing & Advertising
Maximize your visibility at the world’s largest toy fair
With our wide range of marketing services, we support you in effectively increasing your visibility before, during, and after the fair. Take advantage of our proven marketing services to specifically attract the attention of trade visitors and multipliers, and benefit from the strong reach of Spielwarenmesse.
Your products in the spotlight – Specials by Spielwarenmesse
In addition to your stand, the Specials by Spielwarenmesse offer you the opportunity to present selected products at central, thematically appropriate hotspots throughout the exhibition grounds. This way, your innovations gain additional visibility and specifically attract the attention of visitors and media.
New Product Gallery
Hall 3A • ca. 350 m²
The destination for innovation scouts – Showcase your trade fair innovations additionally: The New Product Gallery is among the most visited areas for innovation scouting.
- Showcase presentation in Hall 3A
- High visitor frequency guaranteed
- Professional product staging
Limited number of premium showcases available
Sustainable Collection
Sustainability in focus
Highlight your sustainable products: With the Sustainable Collection, your toys are made visible to visitors directly at your stand and online. Benefit from additional attention and clear identification as a sustainable highlight of the fair.
- Visibility at the stand and online
- Clear identification as sustainable product
- Media attention guaranteed
ToyAward
The quality seal for Sales & Marketing
The most convincing trade fair innovations are awarded annually in six categories. Winners and nominees receive free presentation.
- Six categories to choose from
- Free registration possible
- Quality seal for marketing usable
Toys for Kidults
Ca. 150 m2 • Interactive experience world
Reach the growing target group of adult toy fans in the interactive experience world for Collectibles, Creative Fantasy and Tabletop Games.
- Three thematic areas
- Interactive presentation opportunities
- Target group: Adult collectors & enthusiasts
ToyTrends
AI Loves (to) Play• Creative Mindfulness
Present your products in the current trend themes "Anime & Friends" and "Healthy Heroes" on the ToyTrends special area.
- Two current trend themes
- Free application possible
- High media attention
Sport, Leisure, Outdoor
Halle 7A • Testing area
Present your latest sports, leisure and outdoor products in this Special by Spielwarenmesse – the hotspot for active experiences. The activity area allows visitors to try out your products first-hand.
- Action area for trying out
- Hall 7A - central location
- Live demonstrations possible
Advertising measures on the exhibition grounds
Increase your visibility strategically throughout the entire exhibition grounds
With our bookable advertising opportunities, you specifically increase your visibility on the exhibition grounds and create optimal conditions for a successful trade fair appearance among over 57,500 trade visitors from 126 nations.
We are happy to support you in developing customized advertising opportunities that match your goals and budget.
Personal consultation:h.roeschlein@spielwarenmesse.de
Advertising in our digital media
Benefit from the strong digital reach of the Spielwarenmesse. Use our digital platforms to strengthen your presence and make your brand visible worldwide and all year round.
📊 Our digital reach*:
- Over 300,000 page visits in our exhibitor directory
- 1.5 million ad impressions in the Spielwarenmesse app and almost 21,000 app downloads
- Over 70,000 subscribers to our newsletter
- Social media reach: 3.8 million impressions
*Figures refer to Spielwarenmesse 2025
Spielwarenmesse Digital
Your digital trade fair presence – 365 days a year
Expand your presence beyond the trade fair. Improve your visibility, manage your trade fair leads, and connect with the industry – digitally, flexibly, and effectively. Take advantage of the many opportunities offered by Spielwarenmesse Digital for optimal preparation and follow-up of the trade fair.
Spielwarenmesse App
Mobile reach during the trade fair
20,912 downloads – Present your innovations and campaigns directly in the Spielwarenmesse App. Use targeted push notifications and advertising banners to highlight your brand and communicate relevant information directly to your target group. The seamless integration with Spielwarenmesse Digital ensures seamless lead tracking.
Social Media Channels
LinkedIn • Instagram • Facebook
Over 72,000 followers – Use the reach of our social media channels with over 1,892,682 LinkedIn impressions, 118,463 Instagram reach and 1,839,508 Facebook reach. Present your trade fair appearance, share innovations and increase your brand awareness in the international toy industry.
Newsletter
Monthly reach among trade visitors
25,553 newsletter subscribers – Reach your (new) customers directly through a target group-specific article in the monthly newsletter of Spielwarenmesse. Present your innovations, company news or trade fair activities and benefit from the high open rate of our qualified B2B target group.
Online magazine
Editorial articles in the industry magazine
The leading online magazine of the toy industry – Use the opportunity to present your topics in a targeted manner with an editorial article in the online magazine 'Spirit of Play'. Position yourself as a thought leader in the industry and reach trade visitors with high-quality content marketing.
Would you like personal advice?
Not sure which services are best suited to your goals? Or do you have special requirements? Our team will be happy to advise you personally and work with you to develop the ideal marketing strategy.
