Note for our trade fair visitors

Spielwarenmesse is a specialised trade fair. Tickets can only be purchased by registered trade professionals. Persons under 16 will not be admitted – excluding children up to 6 months.
Tckets are only available online and not be sold at the venue.
Please note: Suitcases, large bags and similar items that exceed standard hand luggage size must be left in the cloakroom.
Acquisition in return for payment with handover of products at the Spielwarenmesse (“over-the-counter sales”) is not permitted.

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Toy Business Forum 2025: Knowledge that inspires!

Audience applauds new show concept

How can the toy trade keep up with the times? With inspiration, knowledge and networking - and that's exactly what the Toy Business Forum at Spielwarenmesse offers. Every year, this renowned platform brings a breath of fresh air to the industry.

20th anniversary opens up new perspectives

For its 20th anniversary, the Forum presented a completely new show concept: The Spielwarenmesse team combined a large stage with a relaxing lounge character to create a feel-good atmosphere amidst the hustle and bustle of the fair. Experts from trade, industry, science and market research shared their knowledge live at the fair and via live stream on Spielwarenmesse Digital.

All presentations available on request

Whether current trends, sustainable concepts, kidults or artificial intelligence - the presentations provided insights into practical strategies and recipes for success for the retailers. In addition, the relaxed lunchtime networking provided the perfect opportunity for the audience to make valuable contacts.

For those who missed the presentations, the complete programme is available on demand on Spielwarenmesse Digital. 

One click to all Toy Business Forum presentations

Spielwarenmesse Digital - Continue networking

Use Spielwarenmesse Digital 2025 to expand your network even after the fair! Network with exhibitors and participants, discover more products and trends and access exciting presentations on demand. Stay informed and maximise your trade fair experience until the next edition. Note the date: Spielwarenmesse 27 - 31 January 2026.

Spielwarenmesse Digital

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