Spielwarenmesse: ToyCity Nuremberg

Choose language


ToyCity Nuremberg

Nuremberg and toys are two terms that are inseparably connected with each other. The ToyCity has established a tradition in the centre of the Nuremberg Metropolitan Region, which thanks to the well-known production facilities in the region and the toy fair still plays a key role in the toy industry today. Get informed about special events in Nuremberg and other highlights during the toy fair.

The best addresses in Nuremberg

The creative dynamic of the Spielwarenmesse® inspires the entire city – and also Nuremberg's bartenders. Every year the best bars in Nuremberg compete against each other to mix the ToyCocktail for Spielwarenmesse®. The ToyCocktail competition is organized by Spielwarenmesse eG together with Nuremberg’s bar community. Cheers!

Our bar tips

Whether you prefer international dishes or like trying out local specialities, you will find a wide choice of restaurants in the city centre. Relax after a long day at the fair with a tasty dinner, a glass of wine or a cool beer, and enjoy the hospitality of Nuremberg’s restaurants.

Our restaurant tips

Did you know that Nuremberg has the longest pedestrian district in Europe? The 5.5 kilometre long pedestrian district alone has approx. 400 shops and restaurants, and there armore than 600 in the whole of the old town quarter.

150 city centre traders have joined forces to form the Association “Erlebnis Nürnberg” (Experience Nuremberg) to promote active city centre marketing. One major concern is the maintenance of a balanced mix of shops comprising family firms, old-established firms, retail chains and luxury brands outlets.

Almost a must for every visitor to Nuremberg is the castle quarter with small shops mostly managed by the owners. This is why we advise all Nuremberg visitors: Enjoy the Nuremberg Experience; combine a discovery tour with city shopping! 

Highlights of the ToyCity

Nuremberg's old town offers a variety of interesting places with regard to toys. Dollhouses and tin toys as well as wooden toys and teddy bears enchant you on the toy way through the historical Nuremberg. We put together a route for you to explore toy museums, toy retailers and doll doctors and to find many toy treasures. 

Many well-known companies like Zapf Creation and playmobil preserve the heritage of the rich tradition of toy manufacture along the German Toy Road. Many of them have their own factory sales outlet for their customers. There are also many small and large toy shops available for a long shopping spree. 

Get to know the German Toy Road

Nuremberg has accommodated Europe’s biggest treasure chest of games, the German games archive, since it moved in May 2010. The collection contains over 30,000 games, a library with some 7,000 volumes and the legacy of famous game designers like Alex Randolph and Peter Pallat.

Read more on the games archive's website.

The city of Nuremberg has a worldwide reputation for toys. The toy museum located in the heart of the old town quarter of Nuremberg is part of this rich cultural heritage. The varied programme of events and exhibitions ensures that everyone acquires a taste for toys here.

You can obtain an initial impression on the toy museum's website.

The toy collection in the Germanisches Nationalmuseum includes about 20,000 objects. The centerpiece of the collection comprises the four large Nuremberg dolls’ houses from the 17th century and the unique collection of historical paper theatres. The museum also possesses boy’s and girl’s toys, optical toys and toys from the age of reform in the early 20th century.

Get to know the Germanisches Nationalmuseum

ToyCity Partner


Stay informed with trends and developments of the toy market. Register for one of our newsletter.



Stay informed with trends and developments of the toy market. Register for one of our newsletter.