Spielwarenmesse: Fair Organization

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Tips & Advice

You officially accepted our rules for exhibitors when you registered for Spielwarenmesse® 2020. If you are not familiar with these rules, you will find the Rules for Exhibitors here for downloading. Additional information, tips and services for your attendance at the Nuremberg toy fair 2020 are provided for you here.

Start of assembly

  • All halls on Monday, 20 January 2020
  • During the assembly period work may be carried out daily from 7:00 am to 8:00 pm.
  • On Sunday, 26 January 2020 and Monday, 27 January 2020 the halls will remain open until 10:00 pm. On Tuesday, 28 January 2020 work will cease at 6:00 pm.

End of assembly

  • Tuesday, 28 January 2020 6:00 pm

Duration of fair

  • 29 January – 2 February 2020, daily from 9:00 am – 6:00 pm
  • The fair is open daily from 9:00 am to 6:00 pm. Exhibitors are admitted daily from 8:15 am onwards and the stands must be occupied by the exhibitors by not later than 8:45 am.
  • For security reasons all persons must leave the halls and outdoor area by not later than 7:00 pm during the fair. Other exhibition stands are not to be visited outside the daily opening times without the permission of the stand holder.

Dismantling times

  • Sunday: 2 February 2020, 6:00 pm – 12:00 midnight
  • Monday: 3 February 2020, 12:00 midnight – 8:00 pm
  • Tuesday: 4 February 2020, 7:00 am – 8:00 pm
  • Wednesday: 5 February 2020, 7:00 am – 7:00 pm

For your optimal fair presentation, a free tutorial series is waiting for you from September 2019 on. Look forward to the tutorials and profit from these topics: exhibition planning, visitor marketing for exhibitors and follow-up work.

Video Tutorials

Have you thought of everything? Spielwarenmesse eG supports your fair preparation with several tutorials and checklists. With these tips for all phases of fair planning you make your trade fair appearance a real success!

You are exhibiting for the first time at the toy fair?

This you should keep in mind for your fair preparation:

  • Electricity: supply & consumption
  • Lighting
  • Stand partition walls
  • Floor covering
  • Catalogue entry
  • Parking permits
  • Stand construction: bring or rent
  • Stand declaration
  • Stand cleaning service
  • Waste disposal
  • Internet
  • Customer invitations
  • Travel & stay
  • Passes

You can book these and further services easily in the Online Service Center.

How do I design an eco-friendly booth? Find out more on what to consider when building sustainable fair stands in our checklist and in the ToyMagazine.

Category Date Bookmark
Advice 11 September 2019
Strategic Fair Planning tutorial
Good planning is half the battle. Use the free online tutorial and find out everything you need to know about how best to prepare for the trade fair.

Watch tutorial
Bookmark
Advice 13 September 2019
Arrange stand construction
Have you already considered how your stand should look like at the trade fair? Now is the best time to start planning.

Download checklist stand construction
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Advice 17 September 2019
Book accommodation
Where will you stay during the trade fair? Reserve rooms for your team now because they can be scarce during the trade fair.

Book accomodation
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Advice 1 October 2019
Check media entry and order on-site banners (limited positions)


Book service
Bookmark
Advice 1 October 2019
Plan PR and marketing activities
How can you draw attention to yourself and get the right customers to your stand? Check out what the Spielwarenmesse® offers you.

Learn more
Bookmark
Deadline 8 October 2019
Deadline: media entries
Use this last opportunity for media entries, e.g. a listing in the LicenseGuide or discount package booking.

Book service
Bookmark
Information 14 October 2019
Loading yard parking permit availability
Get a parking space in the loading yard now!

Book service
Bookmark
Deadline 15 October 2019
Deadline: Participation fee payment

Book service
Bookmark
Advice 15 October 2019
Visitor Marketing tutorial – get more of the right visitors to your stand
How can you effectively draw the attention of trade fair visitors to yourself and get them to your stand? Find out in our tutorial.

Watch tutorial
Bookmark
Advice 16 October 2019
Follow-Up Activities tutorial
After the fair, it’s “harvest time”. Use the free online tutorial and get valuable information on how best to follow up after the trade fair.

Watch tutorial
Bookmark
Information 21 October 2019
Plan customer invitations
Have you already considered how you would like to invite your customers to the Spielwarenmesse®? Now is the best time to do it!

Learn more
Bookmark
Deadline 24 October 2019
Deadline for catalogue entry submissions
Book your obligatory entry in the trade fair catalogue today.

Book service
Bookmark
Deadline 15 November 2019
Deadline for registration for the Baby and Infant Articles special area

To the application
Bookmark
Deadline 15 November 2019
Submission of the stand plan, etc.
Last date for submission of stand plans, your stand construction declaration and documents for two-storey stands.

Book service
Bookmark
Information 2 December 2019
Promotional measure bookings
Secure your advertising space at the exhibition centre.

Book service
Bookmark
Information 3 December 2019
Invite international customers and prospective buyers
Invite your international customers now so that they can arrange their travel and accommodation in good time. Use the voucher codes and invite your visitors free of charge.

Book service
Bookmark
Deadline 11 December 2019
Deadline for registration for the ToyAward
Today is the last day to register your trade fair innovations free of charge for the competition.

Send in product
Bookmark
Deadline 15 December 2019
Deadline for registration for Showtime
Showcase your festive, Carnival and firework products at the colourful Showtime activity area.

To the Showtime application
Bookmark
Deadline 15 December 2019
Deadline for registration for Tech2Play
Showcase your tech toys at the Tech2Play activity area.

To the Tech2Play application
Bookmark
Deadline 15 December 2019
Deadline for registration for Toys meet Books
Do not miss out – register today for the popular special area.

To the Tech2Play application
Bookmark
Deadline 15 December 2019
Deadline for registration for the TrendGallery and Product Launch package
Showcase trends and innovations in the TrendGallery or book the Product Launch package, a complete package for your product innovation at the trade fair.

Book service
Bookmark
Deadline 20 December 2019
Deadline for registration for the PressPreview
At the PressPreview, you can showcase your highlights to the press the day before the trade fair even opens.

Book service
Bookmark
Deadline 20 December 2019
Last chance to order: stand water and waste water services

Book service
Bookmark
Deadline 31 December 2019
Deadline: PREMIUM StarterPackage bookings

Book service
Bookmark
Deadline 2 January 2020
Invite German customers and prospective buyers
Invite your customers now so that they can arrange their travel in good time. Use our free voucher codes for this.

Book service
Bookmark
Deadline 2 January 2020
Last chance to order: early assembly

Book service
Bookmark
Deadline 8 January 2020
Last chance to order: paper exhibitor passes

Book service
Bookmark
Deadline 8 January 2020
Last chance to order: printed invitation vouchers and letter stickers
You can use invitation vouchers to cover the admission price for your customers. Your marketing package already contains ten redeemed one-day tickets! Letter stickers and email boilerplates with the date of the trade fair and your stand number complete your invitations.

Book service
Bookmark
Deadline 8 January 2020
Last chance to order: paper assembly and dismantling passes

Book service
Bookmark
Deadline 9 January 2020
Last chance to order: indoor/outdoor banners

Book service
Bookmark
Information 10 January 2020
Stand staff briefing
Promote a professional appearance at the stand by ensuring your stand staff receive the best possible preparation.

Download checklist briefing stand employees
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Deadline 15 January 2020
Last chance to order: codes for exhibitor passes

Book service
Bookmark
Deadline 17 January 2020
Deadline: conference room bookings

Book service
Bookmark
Deadline 17 January 2020
Deadline: BASIC StarterPackage bookings

Book service
Bookmark
Deadline 17 January 2020
Deadline: stand party bookings

Book service
Bookmark
Deadline 17 January 2020
Deadline: walking act bookings

Book service
Bookmark
Deadline 17 January 2020
Last chance to order: technical stand services
Order additional technical services for your stand, such as power.

Book service
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Deadline 20 January 2020
Deadline: staffing services bookings

Book service
Bookmark
Information 20 - 28 January 2020
Official start of assembly
Work can be carried out each day in all halls, including Saturday, 25 January, from 7 am to 8 pm. The halls will be open until 10 pm on Sunday and Monday, 26 and 27 January. Work can be carried out until 6 pm on Tuesday, 28 January. Early assembly must be requested in writing by 2 January and is not possible in all halls.

End of assembly: Tuesday, 28 January, 6 pm.
Bookmark
Information 21 January 2020
Stand organisation
Ensure everything runs smoothly at the stand and your visitors are well looked after, and lay the foundations for your follow-up activities after the trade fair.

Download checklist stand organization
Bookmark
Deadline 22 January 2020
Last chance to order: stand security

Book service
Bookmark
Deadline 22 January 2020
Last chance to order: telecommunications – Internet

Book service
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Deadline 24 January 2020
Deadline: press services bookings
Gain media interest with physical and electronic press boxes.

Book service
Bookmark
Deadline 24 January 2020
Last chance to order: stand cleaning

Book service
Bookmark
Information 28 January 2020
PressPreview and opening ceremony with awarding of the ToyAward 2020
Don’t miss out on the exclusive PressPreview and splendid opening ceremony of the Spielwarenmesse® at the exhibition grounds. Learn more
Bookmark
Deadline 28 January 2020
Last chance to order: codes for invitation vouchers
You can use invitation vouchers to cover the admission price for your customers. Your marketing package already contains ten redeemed one-day tickets.

Book service
Bookmark
Deadline 28 January 2020
Last chance to order: codes for assembly and dismantling passes

Book service
Bookmark
Information 29 January – 2 February 2020
Spielwarenmesse® 2020
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Information 29 January 2020
Register now for the Spielwarenmesse® 2021
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Information 2 - 5 February 2020
Official start of dismantling
Sunday, 2 February, from 6 pm to 12 midnight
Monday, 3 February, from 12 midnight to 8 pm
Tuesday, 4 February, from 7 am to 8 pm
Wednesday, 5 February, from 7 am – 7 pm
End of dismantling: Wednesday, 5 February, 7 pm
Bookmark
Advice 5 - 8 February 2020
Follow-up activities
Gain a competitive edge by formulating fast, specific responses to your visitors.

Download checklist trade fair follow up
Bookmark

Legal and plagiarism

The IPR Council (Intellectual Property Rights Council) at Spielwarenmesse® is a service for the protection of intellectual property and facilitates out-of-court settlement of complaints concerning the protection of exhibitors’ industrial property rights. The purpose of the council is to clarify violations of such rights by products exhibited and/or offered by other exhibitors during the fair.

The organiser’s intention is that this service helps to resolve such disputes between the parties involved without delay and without adversely affecting the course of the fair.

Complaints will be accepted from 9:00 am to 4:00 pm at NCC West, floor 1, ExhibitorsLounge daily for the duration of Spielwarenmesse®.

Donation project

Many exhibitors traditionally donate toys for needy children at the end of Spielwarenmesse®. In 2019 we support again the SOS Children’s Villages with these donations. The donated toys benefit both the SOS Children’s Villages and the day centres of SOS Children’s Villages for children and juveniles in Germany.

Some of the donated toys are also given to nurseries and social institutions in the Nuremberg region.

Would you like to contribute too? Then please support our project by donating your toys.

Procedure for the donation campaign

  • You receive a donation appeal from us during Spielwarenmesse®.
  • If you would like to take part in our project, you receive a certificate of participation that you can hang in a prominent position on your stand.
  • We collect your donations on the last day of Spielwarenmesse®.

Your contact:

Roland Happel

r.happel@spielwarenmesse.de
+49 911 99813-24
 

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