Behind the Scenes of Licensing: A Look at the Success of RTL Consumer Products
In Conversation with Hendrik Rinsche
The podcast is only available in German.
What do the furnishings from the “Schöner Wohnen” collection have in common with the characters from the children’s series “Paw Patrol”? Hendrik Rinsche answers this question in the new Spielwarenmesse podcast. He is the Senior Vice President at RTL Consumer Products, responsible for the licensing and merchandise business of the Cologne-based media company.
At the BRANDmate event at the end of June, the expert took the time to speak with Marco Jahn from the Spielwarenmesse eG about developments in the licensing sector. Hendrik Rinsche also summarises RTL’s success as Germany's largest licensing agency. The portfolio includes longstanding evergreen products such as the “Schöner Wohnen” collection and items related to “Paw Patrol,” alongside promising newcomers like a new “Hello Kitty” television series.
