Note for our trade fair visitors

Spielwarenmesse is a specialised trade fair. Tickets can only be purchased by registered trade professionals. Persons under 16 will not be admitted – excluding children up to 6 months.
Tckets are only available online and not be sold at the venue.
Please note: Suitcases, large bags and similar items that exceed standard hand luggage size must be left in the cloakroom.
Acquisition in return for payment with handover of products at the Spielwarenmesse (“over-the-counter sales”) is not permitted.

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What Does the Digital Future Look Like?

In Conversation with Dr. Maximilian Lude

The podcast is only available in German.

In the latest episode of the Spielwarenmesse podcast, Dr. Maximilian Lude is our guest. In addition to his work as an economist, he is the founder and managing director of Philoneos GmbH. With his company, he advises family-owned businesses on innovation and digital transformation. His clients come from all industries, including toy companies like Ravensburger, which have already sought his services.

Does entrepreneurial innovation mean simply inventing new products, or does adapting to a changing environment also play a role? Maximilian Lude explores this question in the podcast with Marco Jahn from the Spielwarenmesse eG. The expert discusses the dangers and risks, as well as the advantages of digitalisation. He also shares his insights on the future of the toy industry.

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