Welcome to the heart of the toy industry

Experience the Spirit of Play in Nuremberg from 27 – 31 January 2026

The Fair

Spielwarenmesse TV

Spielwarenmesse TV offers videos about the Spielwarenmesse. Here you will find exclusive interviews with experts, exciting insights into the latest toy trends, reports from the fair and background information on innovations and industry topics. Whether new products, highlights or industry voices - the hosts Rob and Jenny ask the questions.

 

The Fair

Spielwarenmesse Program

The Fair

Fair profile

Visit

Tickets

Be part of it when the industry comes together from Tuesday to Saturday, 27 – 31 January 2026!

The Fair

Product groups

The Fair

Site & Halls

The Fair

Exhibitors 2026

The Fair

Our focus topics

The fair

Plan your stay

Exhibit

Information for Exhibitionist

Here you will always find all the important information you need to optimally prepare and successfully organise your trade fair participation. All content is constantly updated and expanded by us.

The Fair

Frequently Asked Questions

Magazine

All news at a glance

365 days a year topics, trends and insights from the world of play in the toy magazine.

To the overview

75th Anniversary

75th Spielwarenmesse 2026: I was there!

In our Visitor Stories, trade visitors share what draws them to Nuremberg and their experiences at the 75th anniversary edition of the fair.

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Magazin

Photo Gallery: The Highlights of the Fair in Pictures!

Dive into the photo gallery of the 75th Spielwarenmesse and relive the most beautiful moments. Discover inspiring impressions, emotional encounters, and the highlights from the exhibition halls.

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Magazin

Spielwarenmesse TV: Experience the Fair!

Experience the 2026 Spielwarenmesse up close with Spielwarenmesse TV! Our team from Nuremberg presents the most exciting innovations, exclusive interviews, and the latest trends directly to your…

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Magazin

Event tips for toy experts

The most important dates for toy professionals worldwide. Save these events for February 2026.

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75th Anniversary

75th Anniversary – Part 4: Founding Exhibitors

75th Spielwarenmesse – These founding companies are part of the success story: Emwe-Rathgeber and Pebaro Peter Bausch

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