Spielwarenmesse: Homepage

Application for exhibitors

Book your stand at Spielwarenmesse

Application for exhibitors

Thank You!

We are looking forward to seeing you next year!

Thank You!

Innovation Price

These are the ToyAward winners 2019

Innovation Price

Ready, Steady, Play! | The WOW Effect | Toys 4 Kidults

These are the toy trends 2019

Ready, Steady, Play! | The WOW Effect | Toys 4 Kidults

Nuremberg: what awaits during the Spielwarenmesse?

Readingtime: 3 minutes

Customer experience 2022: new opportunities for brick-and-mortar retailers

Readingtime: 3 minutes

Interactive retailing: ways to appeal to your customer base

Readingtime: 6 minutes

From retailer to event manager: there are reasons to buy all year round

Readingtime: 4 minutes

Speech recognition: potential impact on toy retail

Readingtime: 5 minutes

Fashion & toys: connecting two industries

Readingtime: 3 minutes

The mystery and power of children’s books

Readingtime: 3 minutes

Junge Eltern gehen mit ihren Kindern über den Zebrastreifen

The Millennial Generation shopper: how and why they buy toys

Readingtime: 5 minutes

Customisation – the future of toys or a perpetual niche?

Readingtime: 4 minutes

A review on Christmas catalogues: trends on communication strategies

Readingtime: 4 minutes

A critical view of the Spielwarenmesse

Readingtime: 3 minutes

Humanizing toy packaging

Readingtime: 3 minutes

Vater lässt mit Tochter im Weizenfeld Drachen steigen

Dadvertising is trend: Daddy & me

Readingtime: 3 minutes

Content is king

Readingtime: 5 minutes

5 reasons why trade fairs matter in the marketing mix

Readingtime: 3 minutes

Say goodbye to shelf warmers! 4 Tips on how to sell overstock

Readingtime: 4 minutes

Verkäuferin berät Mutter mit Tochter an der Kasse

Video: Successful selling with emotional competence

Kleines Mädchen mit Einkaufstüten im Shopping Center

Achieving customer loyalty

Readingtime: 3 minutes

2018 FIFA World Cup Russia merchandising opportunities

Readingtime: 4 minutes

Kleine Junge spielt mit Smartphone im Kinderzimmer

How the toy industry can respond to the smartphone generation

Readingtime: 3 minutes

Jugendliche shoppen online mit Einkaufstüten im Vordergrund

The future of retailing: pioneers forging new paths to profitability

Readingtime: 4 minutes

Vater spielt mit Sohn auf dem Boden mit Spielzeugautos

Do Dads now have a say in their kids’ play?

Readingtime: 3 minutes

How the book trade can benefit from toys

Readingtime: 4 minutes

What media & toy companies need to know from each other

Readingtime: 4 minutes

From start-up to first-time exhibitor on the international stage

Readingtime: 2 minutes

The way from the own product idea to the ToyAward

Readingtime: 2 minutes

How to exhibit successfully – 10 steps to certain success at a trade fair

Readingtime: 15 minutes

Why adults represent a relevant target group for traditional toys

Readingtime: 4 minutes

Storyplaying: Wenn Spielzeuge ihre eigenen Geschichten erzählen

Storyplaying: when toys tell their own stories

Readingtime: 3 minutes

Why game recommendations are great for PR

Readingtime: 3 minutes

Video: how retailers are creating new incentives to buy with a wow effect

Getting your sales in shape - part 8: achieving more through good humour

How to sell toys online internationally

Readingtime: 5 minutes

Getting your sales in shape – part 7: from product advantage to customer benefit

Getting your sales in shape – part 6: approaching every type of customer

Getting your sales in shape – part 5: listen to your customer

Getting your sales in shape - part 4: dissatisfied customers & complaints

Getting your sales in shape - part 3: the last impression counts

Mädchen kauf Spielsachen mit Sack voll Geld

Getting your sales in shape – part 2: motivating customers to buy

How to lead customers through the different phases of shopping

Readingtime: 4 minutes

Getting your sales in shape – part 1: communicating with customers

Alternative Verkaufskanäle für Spielwaren

How to find new distribution channels for toys

Readingtime: 3 minutes

How brick-and-mortar retailers are positioning themselves in the Internet

Readingtime: 3 minutes

5 business-boosting strategies for brick-and-mortar retailers

Readingtime: 3 minutes

Interactivity at the Point of Sale

Readingtime: 4 minutes

How toy retailers connect with customers

A practical example: there is a lot going on at the Hartfelder toy store in Hamburg-Bramfeld, Germany. The new store, located in a shopping centre, is...

6 steps for a strategy-based brand building

Readingtime: 3 minutes

Video: how the matching ambiance entices buying decisions

How does the brain make decisions? This question presents itself without fail when it comes to positively influencing the buying decisions of...

Best practice: successful marketing strategies for board & other tabletop games

Readingtime: 6 minutes

Video: What you need to know in marketing about the young target group

New products and the toy classics - it is all about the mix

Impulse items and seasonal goods, new products and a basic range - a well balanced mix in a toy range provides an interesting and surprising overall...

From toy supplier to brand manufacturer

Unboxing videos on YouTube: the next advertising channel for toy brands?

Readingtime: 4 minutes

Natural play: how toy shops can benefit from the green movement

Readingtime: 3 minutes

Why robo toys are offering customers additional inducements to buy toys

15 new ideas of how toy stores should look in future

Readingtime: 7 minutes

New business partners: strategy tips for a successful trade fair follow-up

Readingtime: 6 minutes

Successful PR for the Spielwarenmesse Nuremberg

The way into the media is by no means as stony as it is perhaps assumed to be at the outset. A few rules must be observed that are typical for dealing...

Video: how to get your customers excited about your products

Sales success in the social web: boost sales with Facebook & Co

Green fair – save costs with a sustainable trade fair presence

Readingtime: 2 minutes

Visitor marketing – Simple strategies for winning new customers at a trade fair

Readingtime: 2 minutes

Video: How retailers are overcoming the digital challenge

Blogger Relations – How can I attract bloggers to my brand?

Readingtime: 2 minutes

Video: how to draw attention to your products

Innovative shop: how to combine online and offline

Creating happy customers – magic moments in customer dialogue

It’s a simple formula – the happier your customer feels, the more likely he is to buy. Find out the simplest way to get your customer feeling happiest...

Video: Outfit your shop for the digital age

How can retailers best adjust for the digital age? Jens Rothenstein, project manager at the Institute of Retail Research (IFH) and the ECC in Cologne,...

Video: Tips on how to boost sales through email marketing

Back to school: sales boost as schools return

Readingtime: 1 minute

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Application for exhibitors

Book your stand at Spielwaren­messe

Thank You!

We are looking forward to seeing you next year!

Innovation Price

These are the ToyAward winners 2019

Ready, Steady, Play! | The WOW Effect | Toys 4 Kidults

These are the toy trends 2019

Nuremberg: what awaits during the Spielwaren­messe?

Customer experience 2022: new opportunities for brick-and-mortar retailers

Interactive retailing: ways to appeal to your customer base

From retailer to event manager: there are reasons to buy all year round

Speech recognition: potential impact on toy retail

Fashion & toys: connecting two industries

The mystery and power of children’s books

The Millennial Generation shopper: how and why they buy toys

Customisation – the future of toys or a perpetual niche?

A review on Christmas catalogues: trends on communication strategies

A critical view of the Spielwaren­messe

Humanizing toy packaging

Dadvertising is trend: Daddy & me

Content is king

5 reasons why trade fairs matter in the marketing mix

Say goodbye to shelf warmers! 4 Tips on how to sell overstock

Video: Successful selling with emotional competence

Achieving customer loyalty

2018 FIFA World Cup Russia merchandising opportunities

How the toy industry can respond to the smartphone generation

The future of retailing: pioneers forging new paths to profitability

Do Dads now have a say in their kids’ play?

How the book trade can benefit from toys

What media & toy companies need to know from each other

From start-up to first-time exhibitor on the inter­national stage

The way from the own product idea to the ToyAward

How to exhibit successfully – 10 steps to certain success at a trade fair

Why adults represent a relevant target group for traditional toys

Storyplaying: when toys tell their own stories

Why game recommen­dations are great for PR

Video: how retailers are creating new incentives to buy with a wow effect

Getting your sales in shape - part 8: achieving more through good humour

How to sell toys online inter­nationally

Getting your sales in shape – part 7: from product advantage to customer benefit

Getting your sales in shape – part 6: approaching every type of customer

Getting your sales in shape – part 5: listen to your customer

Getting your sales in shape - part 4: dissatisfied customers & complaints

Getting your sales in shape - part 3: the last impression counts

Getting your sales in shape – part 2: motivating customers to buy

How to lead customers through the different phases of shopping

Getting your sales in shape – part 1: communi­cating with customers

How to find new distribution channels for toys

How brick-and-mortar retailers are positioning themselves in the Internet

5 business-boosting strategies for brick-and-mortar retailers

Interactivity at the Point of Sale

How toy retailers connect with customers

6 steps for a strategy-based brand building

Video: how the matching ambiance entices buying decisions

Best practice: successful marketing strategies for board & other tabletop games

Video: What you need to know in marketing about the young target group

New products and the toy classics - it is all about the mix

From toy supplier to brand manufacturer

Unboxing videos on YouTube: the next advertising channel for toy brands?

Natural play: how toy shops can benefit from the green movement

Why robo toys are offering customers additional inducements to buy toys

15 new ideas of how toy stores should look in future

New business partners: strategy tips for a successful trade fair follow-up

Successful PR for the Spielwarenmesse Nuremberg

Video: how to get your customers excited about your products

Sales success in the social web: boost sales with Facebook & Co

Green fair – save costs with a sustainable trade fair presence

Visitor marketing – Simple strategies for winning new customers at a trade fair

Video: How retailers are overcoming the digital challenge

Blogger Relations – How can I attract bloggers to my brand?

Video: how to draw attention to your products

Innovative shop: how to combine online and offline

Creating happy customers – magic moments in customer dialogue

Video: Outfit your shop for the digital age

Video: Tips on how to boost sales through email marketing

Back to school: sales boost as schools return

Newsletter

Book your stand at Spielwarenmesse

Nuremberg: what awaits during the Spielwarenmesse?

A critical view of the Spielwarenmesse

From start-up to first-time exhibitor on the international stage

Why game recommendations are great for PR

How to sell toys online internationally

Getting your sales in shape – part 1: communicating with customers