NEW 2018: Wednesday to Sunday! 31 Jan – 4 Feb 2018
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These dates in the toy industry you should remember in May 2017!
In the last years, the trend to create DIY products has had an important influence on the toy industry. Specifically, in the category of costumes,...
A practical example: there is a lot going on at the Hartfelder toy store in Hamburg-Bramfeld, Germany. The new store, located in a shopping centre, is...
When I entered the toy industry (in late 1999), there was a very clear and proven marketing model. This was in short to get the product listed in as...
How does the brain make decisions? This question presents itself without fail when it comes to positively influencing the buying decisions of...
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Impulse items and seasonal goods, new products and a basic range - a well balanced mix in a toy range provides an interesting and surprising overall...
The combination of catalogs and apps has opened a new world of opportunities to show and communicate the characteristics of products better while...
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YouTube is becoming a powerful marketing platform for toy companies who are looking to reach a new generation of children. Research shows that...
The toy trade benefits more and more from Fashionable and Trendy Articles. Gifts, license toys, fashion and accessories fit in any assortment of toys...
The toy trade profits from articles for babies and toddlers in their range. Learn now, how toy shops benefit from baby toys and child equipment and...
The way into the media is by no means as stony as it is perhaps assumed to be at the outset. A few rules must be observed that are typical for dealing...
Disgusting topics make children and adults laugh and have fun. Now that we are close to Halloween, these kinds of toys and games can be promoted more...
It’s a simple formula – the happier your customer feels, the more likely he is to buy. Find out the simplest way to get your customer feeling happiest...
Is the product design process more important than the packaging? We might not pay as much attention and detail to the design of packaging as we do to...
How can retailers best adjust for the digital age? Jens Rothenstein, project manager at the Institute of Retail Research (IFH) and the ECC in Cologne,...
"To have fun in the summer", this is a great theme some very relevant companies are using to develop a variety of good toys to play during this...
How can the toy sector find its way in the legal jungle? What legal requirements and directives have to be heeded?
Manufacturers, retailers and customers as well can benefit from Baby and Infant Articles in the toy retail. Spielwarenmesse® in Nuremberg offers the...
The following RedPaper shows you the benefits of the toy trends 2015 for you, your customers and the rest of the world.
With a wide range of goods you score in your toy store. Spielwarenmesse® offers you the perfect opportunity to discover Fashionable and Trendy...
Is there anything better to do during the Christmas season than help less fortunate children? And what if this action promotes better sales of my...
The powerful, yet under utilised driver of toy sales
Black Friday, a really important shopping day in the United States, has crossed its borders with more strength than ever this season. Distributors...
Halloween, a North-American tradition that is spreading rapidly through Europe, is a great event to encourage symbolic play; and that is good news for...
Effective targeting depends on understanding what children can and can't do at each age.
Toy companies are collaborating with the food industry in clever, inexpensive ways. They are presenting and marketing their games and brands while...
09. April 2018 | 11:40 Foye Pascoe promoted to Hasbro's President, European Sales and...
03. April 2018 | 10:43 Instagram takes a bigger piece of the ecommerce pie
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