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Put the spotlight on your products and innovations

Activity & Special Areas

Put the spotlight on your products and innovations

 Activity & Special Areas
Send in your products now for the ToyAward 2020

Innovation Price

Send in your products now for the ToyAward 2020

 Innovation Price
Experience your stationery expo

Insights-X: Buy tickets now

Experience your stationery expo

 Insights-X: Buy tickets now
Information for the toy industry all year long

Spielwarenmesse app

Information for the toy industry all year long

 Spielwarenmesse app
Everything
afrikanischer Mann auf gelben Hintergrund

Where do memes come from?

Readingtime: 3 minutes
Spiele als Zusatzsortiment im Buchhandel

Boosting book retail sales through fun and play

Readingtime: 4 minutes
Weiblicher Influencer mit lebensgroßer Spielfigur

Influencer Marketing: What is it and what benefits do retailers gain?

Readingtime: 3 minutes
Altstadt Nürnberg

Nuremberg: what awaits during the Spielwaren­messe?

Readingtime: 3 minutes
Shopping Center Zukunft

Customer experience 2022: new opportunities for brick-and-mortar retailers

Readingtime: 3 minutes
Kind kauft interaktiv ein.

Interactive retailing: ways to appeal to your customer base

Readingtime: 6 minutes
Familie Shopping

From retailer to event manager: there are reasons to buy all year round

Readingtime: 4 minutes
Voice Commerce Sprachassistent

Speech recognition: potential impact on toy retail

Readingtime: 5 minutes
Kleines Mädchen mit Skateboard

Fashion & toys: connecting two industries

Readingtime: 3 minutes
Mutter liest Kindern aus Buch vor

The mystery and power of children’s books

Readingtime: 3 minutes
Junge Eltern gehen mit ihren Kindern über den Zebrastreifen

The Millennial Generation shopper: how and why they buy toys

Readingtime: 5 minutes
Modelautos aus dem 3D Drucker

Customisation – the future of toys or a perpetual niche?

Readingtime: 4 minutes
Weihnachten Ziel Tannenbaum

A review on Christmas catalogues: trends on communication strategies

Readingtime: 4 minutes
Tafel Spielwarenmesse

A critical view of the Spielwaren­messe

Readingtime: 3 minutes
Kleiner Junge schuat aus einem Karton

Humanizing toy packaging

Readingtime: 3 minutes
Vater lässt mit Tochter im Weizenfeld Drachen steigen

Dadvertising is trend: Daddy & me

Readingtime: 3 minutes
Mädchen spielt mir Tablet auf dem Sofa

Content is king

Readingtime: 5 minutes
Kundengespräch am Messestand

5 reasons why trade fairs matter in the marketing mix

Readingtime: 3 minutes
Schlussverkauf Abverkauf Sale Rabatte

Say goodbye to shelf warmers! 4 Tips on how to sell overstock

Readingtime: 4 minutes
Verkäuferin berät Mutter mit Tochter an der Kasse

Video: Successful selling with emotional competence
Kleines Mädchen mit Einkaufstüten im Shopping Center

Achieving customer loyalty

Readingtime: 3 minutes
WM 2018 Fussballspieler aus Holz

2018 FIFA World Cup Russia merchandising opportunities

Readingtime: 4 minutes
Kleine Junge spielt mit Smartphone im Kinderzimmer

How the toy industry can respond to the smartphone generation

Readingtime: 3 minutes
Jugendliche shoppen online mit Einkaufstüten im Vordergrund

The future of retailing: pioneers forging new paths to profitability

Readingtime: 4 minutes
Vater spielt mit Sohn auf dem Boden mit Spielzeugautos

Do Dads now have a say in their kids’ play?

Readingtime: 3 minutes
Frau blättert in Buch im Buchhandel

How the book trade can benefit from toys

Readingtime: 4 minutes
Geschäftspartner bauen aufeinander

What media & toy companies need to know from each other

Readingtime: 4 minutes
Tech2Play Aktionsfläche Spielwarenmesse

From start-up to first-time exhibitor on the inter­national stage

Readingtime: 2 minutes
Toy Award Spielwarenmesse

The way from the own product idea to the ToyAward

Readingtime: 2 minutes

How to exhibit successfully – 10 steps to certain success at a trade fair

Readingtime: 15 minutes
Mann spielt Autofahren in Holzkiste

Why adults represent a relevant target group for traditional toys

Readingtime: 4 minutes
Storyplaying: Wenn Spielzeuge ihre eigenen Geschichten erzählen

Storyplaying: when toys tell their own stories

Readingtime: 3 minutes
Familie spielt Mensch Ärger dich nicht

Why game recommen­dations are great for PR

Readingtime: 3 minutes
Junge staunt vor Schaufenster

Video: how retailers are creating new incentives to buy with a wow effect
Lächelnde Frau zwischen Luftballons

Getting your sales in shape - part 8: achieving more through good humour
Internationaler Online-Handel

How to sell toys online inter­nationally

Readingtime: 5 minutes
Verkäufer präsentiert Produkt

Getting your sales in shape – part 7: from product advantage to customer benefit
Kleines Mädchen kauft ein.

Getting your sales in shape – part 6: approaching every type of customer
Frau berät Mann beim Kauf

Getting your sales in shape – part 5: listen to your customer
Spielzeugroboter liegt auf der Straße

Getting your sales in shape - part 4: dissatisfied customers & complaints
Familie an Kasse

Getting your sales in shape - part 3: the last impression counts
Mädchen kauf Spielsachen mit Sack voll Geld

Getting your sales in shape – part 2: motivating customers to buy
Customer Jounrey

How to lead customers through the different phases of shopping

Readingtime: 4 minutes
Frau berät Mann beim Spielzeugkauf

Getting your sales in shape – part 1: communi­cating with customers

Alternative Verkaufskanäle für Spielwaren

How to find new distribution channels for toys

Readingtime: 3 minutes
lokales Marketing

How brick-and-mortar retailers are positioning themselves in the Internet

Readingtime: 3 minutes
Strategien im Handel

5 business-boosting strategies for brick-and-mortar retailers

Readingtime: 3 minutes
digitaler Point of Sale

Interactivity at the Point of Sale

Readingtime: 4 minutes

How toy retailers connect with customers

A practical example: there is a lot going on at the Hartfelder toy store in Hamburg-Bramfeld,...
Markenaufbau

6 steps for a strategy-based brand building

Readingtime: 3 minutes

Video: how the matching ambiance entices buying decisions

How does the brain make decisions? This question presents itself without fail when it comes to...
Brettspiele vermarkten

Best practice: successful marketing strategies for board & other tabletop games

Readingtime: 6 minutes
Marketing Strategie für Generation Z

Video: What you need to know in marketing about the young target group

New products and the toy classics - it is all about the mix

Impulse items and seasonal goods, new products and a basic range - a well balanced mix in a toy...

From toy supplier to brand manufacturer

Unboxing videos on YouTube: the next advertising channel for toy brands?

Readingtime: 4 minutes
Spielen in der Natur

Natural play: how toy shops can benefit from the green movement

Readingtime: 3 minutes
Roboter Spielzeug

Why robo toys are offering customers additional inducements to buy toys
Shop Design

15 new ideas of how toy stores should look in future

Readingtime: 7 minutes
Messekontakte Nachbereitung

New business partners: strategy tips for a successful trade fair follow-up

Readingtime: 6 minutes

Successful PR for the Spielwarenmesse Nuremberg

The way into the media is by no means as stony as it is perhaps assumed to be at the outset. A few...
Spielzeughandel Kaufanreize

Video: how to get your customers excited about your products
Verkaufen über Social Media

Sales success in the social web: boost sales with Facebook & Co
Umweltfreundliches Marketing

Green fair – save costs with a sustainable trade fair presence

Readingtime: 2 minutes
Messe Marketing

Visitor marketing – Simple strategies for winning new customers at a trade fair

Readingtime: 2 minutes
Einzelhandel Shopping

Video: How retailers are overcoming the digital challenge
Marken stärken durch Blogger

Blogger Relations – How can I attract bloggers to my brand?

Readingtime: 2 minutes
Design toy shop

Video: how to draw attention to your products
digital shop

Innovative shop: how to combine online and offline

Creating happy customers – magic moments in customer dialogue

It’s a simple formula – the happier your customer feels, the more likely he is to buy. Find out the...

Video: Outfit your shop for the digital age

How can retailers best adjust for the digital age? Jens Rothenstein, project manager at the...
Umsatzsteigerung per E-Mailmarketing

Video: Tips on how to boost sales through email marketing

Schuljahresanfang

Back to school: sales boost as schools return

Readingtime: 1 minute

Video: Avoiding risks in the online toy trade

How can the toy sector find its way in the legal jungle? What legal requirements and directives have...
PR im Handel

Successful PR in the retail toy trade

Readingtime: 5 minutes
Internationaler Kindertag

Boost your business on international Children’s Days

Readingtime: 2 minutes
Kundenkonzepte für den Spielwarenhandel

New concepts for your customers in the toy trade

Interview with Souza for Kids: Toys as an indikator of lifestyle

Readingtime: 1 minute

Experiential Marketing makes kids happy... and vendors, too

Readingtime: 2 minutes

How to give your brand and products an unmistakable sound

Readingtime: 3 minutes

Interview with Haba: exploring the world with baby articles

Readingtime: 2 minutes

Toy design: product implementation and store presentation

Readingtime: 3 minutes

Making your PoS fit for the future

Readingtime: 3 minutes

Customer invitations – an integral part of trade fair communication

Readingtime: 4 minutes
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