Spielwarenmesse: Homepage

Vater lässt mit Tochter im Weizenfeld Drachen steigen

Dadvertising is trend: Daddy & me

Readingtime: 3 minutes

Content is king

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5 reasons why trade fairs matter in the marketing mix

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Say goodbye to shelf warmers! 4 Tips on how to sell overstock

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Verkäuferin berät Mutter mit Tochter an der Kasse

Video: Successful selling with emotional competence

Kleines Mädchen mit Einkaufstüten im Shopping Center

Achieving customer loyalty

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2018 FIFA World Cup Russia merchandising opportunities

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Kleine Junge spielt mit Smartphone im Kinderzimmer

How the toy industry can respond to the smartphone generation

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Jugendliche shoppen online mit Einkaufstüten im Vordergrund

The future of retailing: pioneers forging new paths to profitability

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Vater spielt mit Sohn auf dem Boden mit Spielzeugautos

Do Dads now have a say in their kids’ play?

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How the book trade can benefit from toys

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What media & toy companies need to know from each other

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From start-up to first-time exhibitor on the international stage

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The way from the own product idea to the ToyAward

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How to exhibit successfully – 10 steps to certain success at a trade fair

Readingtime: 15 minutes

Why adults represent a relevant target group for traditional toys

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Storyplaying: Wenn Spielzeuge ihre eigenen Geschichten erzählen

Storyplaying: when toys tell their own stories

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Video: Specialist baby retailers and successful customer retention

Why game recommendations are great for PR

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Video: how retailers are creating new incentives to buy with a wow effect

Getting your sales in shape - part 8: achieving more through good humour

How to sell toys online internationally

Readingtime: 5 minutes

Getting your sales in shape – part 7: from product advantage to customer benefit

May 2017: interesting toy events at a glance

These dates in the toy industry you should remember in May 2017!

Getting your sales in shape – part 6: approaching every type of customer

Getting your sales in shape – part 5: listen to your customer

Getting your sales in shape - part 4: dissatisfied customers & complaints

Getting your sales in shape - part 3: the last impression counts

Mädchen kauf Spielsachen mit Sack voll Geld

Getting your sales in shape – part 2: motivating customers to buy

How to lead customers through the different phases of shopping

Readingtime: 4 minutes

Getting your sales in shape – part 1: communicating with customers

Alternative Verkaufskanäle für Spielwaren

How to find new distribution channels for toys

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How brick-and-mortar retailers are positioning themselves in the Internet

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5 business-boosting strategies for brick-and-mortar retailers

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Interactivity at the Point of Sale

Readingtime: 4 minutes

Why homemade & customizable are good sales keywords for dress-up toys

In the last years, the trend to create DIY products has had an important influence on the toy industry. Specifically, in the category of costumes,...

How toy retailers connect with customers

A practical example: there is a lot going on at the Hartfelder toy store in Hamburg-Bramfeld, Germany. The new store, located in a shopping centre, is...

How the social media revolution changes advertising for toys

When I entered the toy industry (in late 1999), there was a very clear and proven marketing model. This was in short to get the product listed in as...

6 steps for a strategy-based brand building

Readingtime: 3 minutes

Video: how the matching ambiance entices buying decisions

How does the brain make decisions? This question presents itself without fail when it comes to positively influencing the buying decisions of...

Best practice: successful marketing strategies for board & other tabletop games

Readingtime: 6 minutes

Spielware im Nonbook-Sortiment des Buchhandels

Toys in the non-book product range of the book trade

Readingtime: 3 minutes

Video: What you need to know in marketing about the young target group

New products and the toy classics - it is all about the mix

Impulse items and seasonal goods, new products and a basic range - a well balanced mix in a toy range provides an interesting and surprising overall...

The toy sector is ready for Euro 2016

Readingtime: 4 minutes

From toy supplier to brand manufacturer

Unboxing videos on YouTube: the next advertising channel for toy brands?

Readingtime: 4 minutes

Natural play: how toy shops can benefit from the green movement

Readingtime: 3 minutes

Why robo toys are offering customers additional inducements to buy toys

Toy catalogs from paper to apps

The combination of catalogs and apps has opened a new world of opportunities to show and communicate the characteristics of products better while...

15 new ideas of how toy stores should look in future

Readingtime: 7 minutes

Who wins the ToyAward 2016?

Readingtime: 1 minute

From product developers to content creators: YouTube and the changes in the toy industry

YouTube is becoming a powerful marketing platform for toy companies who are looking to reach a new generation of children. Research shows that...

Video: discover new markets with Fashionable & Trendy Articles at Spielwarenmesse 2016

The toy trade benefits more and more from Fashionable and Trendy Articles. Gifts, license toys, fashion and accessories fit in any assortment of toys...

New business partners: strategy tips for a successful trade fair follow-up

Readingtime: 6 minutes

Video: how Baby and Infant Articles give new incentives for the toy trade

The toy trade profits from articles for babies and toddlers in their range. Learn now, how toy shops benefit from baby toys and child equipment and...

Successful PR for the Spielwarenmesse Nuremberg

The way into the media is by no means as stony as it is perhaps assumed to be at the outset. A few rules must be observed that are typical for dealing...

Video: how to get your customers excited about your products

Sales success in the social web: boost sales with Facebook & Co

Green fair – save costs with a sustainable trade fair presence

Readingtime: 2 minutes

Video: How to develop a customer orientied PR strategy

Visitor marketing – Simple strategies for winning new customers at a trade fair

Readingtime: 2 minutes

Video: How retailers are overcoming the digital challenge

Blogger Relations – How can I attract bloggers to my brand?

Readingtime: 2 minutes

Gross & fun: New Halloween possibilities

Disgusting topics make children and adults laugh and have fun. Now that we are close to Halloween, these kinds of toys and games can be promoted more...

Video: how to draw attention to your products

Innovative shop: how to combine online and offline

Creating happy customers – magic moments in customer dialogue

It’s a simple formula – the happier your customer feels, the more likely he is to buy. Find out the simplest way to get your customer feeling happiest...

Packaging to play, providing great product value

Is the product design process more important than the packaging? We might not pay as much attention and detail to the design of packaging as we do to...

Video: Outfit your shop for the digital age

How can retailers best adjust for the digital age? Jens Rothenstein, project manager at the Institute of Retail Research (IFH) and the ECC in Cologne,...

Video: Tips on how to boost sales through email marketing

Take advantage of the summer fun!

"To have fun in the summer", this is a great theme some very relevant companies are using to develop a variety of good toys to play during this...

Back to school: sales boost as schools return

Readingtime: 1 minute

Video: Avoiding risks in the online toy trade

How can the toy sector find its way in the legal jungle? What legal requirements and directives have to be heeded?

Successful PR in the retail toy trade

Readingtime: 5 minutes

Boost your business on international Children’s Days

Readingtime: 2 minutes

New concepts for your customers in the toy trade

Video: Profitable business with baby and infant articles

Manufacturers, retailers and customers as well can benefit from Baby and Infant Articles in the toy retail. Spielwarenmesse^® in Nuremberg offers the...

How toy trends affect your business

The following RedPaper shows you the benefits of the toy trends 2015 for you, your customers and the rest of the world.

Video: The ideal place for Fashionable and Trendy Articles

With a wide range of goods you score in your toy store. Spielwarenmesse^®offers you the perfect opportunity to discover Fashionable and Trendy...

Toys in the Easter basket

Readingtime: 1 minute

Fair follow-up: How to make clients out of new contacts

Readingtime: 5 minutes

Interview with Souza for Kids: Toys as an indikator of lifestyle

Readingtime: 1 minute

Wild Wild West: ToyNight 2015

Experiential Marketing makes kids happy... and vendors, too

Readingtime: 2 minutes

How to give your brand and products an unmistakable sound

Readingtime: 3 minutes

The loveliest shop decoration: and the winner is ... ?

Readingtime: 1 minute

Interview with Haba: exploring the world with baby articles

Readingtime: 2 minutes

Toy design: product implementation and store presentation

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How to prepare perfectly for the fair - free webinars for exhibitors

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Social Christmas, a way of helping, a way of selling toys

Is there anything better to do during the Christmas season than help less fortunate children? And what if this action promotes better sales of my...

The 'Playground Effect'

The powerful, yet under utilised driver of toy sales

Making your PoS fit for the future

Readingtime: 3 minutes

Has Black Friday come to stay in Europe?

Black Friday, a really important shopping day in the United States, has crossed its borders with more strength than ever this season. Distributors...

More Halloween, more symbolic play and toys

Halloween, a North-American tradition that is spreading rapidly through Europe, is a great event to encourage symbolic play; and that is good news for...

Customer invitations – an integral part of trade fair communication

Readingtime: 4 minutes

Toy companies need to understand developmental stages in children

Effective targeting depends on understanding what children can and can't do at each age.

Beyond the toy store - eat and play

Toy companies are collaborating with the food industry in clever, inexpensive ways. They are presenting and marketing their games and brands while...

Application for exhibitors

Save your stand for the next toy fair 2019

New product group

Your stage for electronic toys

Information for the toy industry always at hand

Benefit from the Spielwaren­messe app the whole year

Dadvertising is trend: Daddy & me

Content is king

5 reasons why trade fairs matter in the marketing mix

Say goodbye to shelf warmers! 4 Tips on how to sell overstock

Video: Successful selling with emotional competence

Achieving customer loyalty

2018 FIFA World Cup Russia merchandising opportunities

How the toy industry can respond to the smartphone generation

The future of retailing: pioneers forging new paths to profitability

Do Dads now have a say in their kids’ play?

How the book trade can benefit from toys

What media & toy companies need to know from each other

From start-up to first-time exhibitor on the inter­national stage

The way from the own product idea to the ToyAward

How to exhibit successfully – 10 steps to certain success at a trade fair

Why adults represent a relevant target group for traditional toys

Storyplaying: when toys tell their own stories

Video: Specialist baby retailers and successful customer retention

Why game recommen­dations are great for PR

Video: how retailers are creating new incentives to buy with a wow effect

Getting your sales in shape - part 8: achieving more through good humour

How to sell toys online inter­nationally

Getting your sales in shape – part 7: from product advantage to customer benefit

May 2017: interesting toy events at a glance

Getting your sales in shape – part 6: approaching every type of customer

Getting your sales in shape – part 5: listen to your customer

Getting your sales in shape - part 4: dissatisfied customers & complaints

Getting your sales in shape - part 3: the last impression counts

Getting your sales in shape – part 2: motivating customers to buy

How to lead customers through the different phases of shopping

Getting your sales in shape – part 1: communi­cating with customers

How to find new distribution channels for toys

How brick-and-mortar retailers are positioning themselves in the Internet

5 business-boosting strategies for brick-and-mortar retailers

Interactivity at the Point of Sale

Why home­made & custo­mizable are good sales keywords for dress-up toys

How toy retailers connect with customers

How the social media revolution changes advertising for toys

6 steps for a strategy-based brand building

Video: how the matching ambiance entices buying decisions

Best practice: successful marketing strategies for board & other tabletop games

Toys in the non-book product range of the book trade

Video: What you need to know in marketing about the young target group

New products and the toy classics - it is all about the mix

The toy sector is ready for Euro 2016

From toy supplier to brand manufacturer

Unboxing videos on YouTube: the next advertising channel for toy brands?

Natural play: how toy shops can benefit from the green movement

Why robo toys are offering customers additional inducements to buy toys

Toy catalogs from paper to apps

15 new ideas of how toy stores should look in future

Who wins the ToyAward 2016?

From product developers to content creators: YouTube and the changes in the toy industry

Video: discover new markets with Fashionable & Trendy Articles at Spielwarenmesse 2016

New business partners: strategy tips for a successful trade fair follow-up

Video: how Baby and Infant Articles give new incentives for the toy trade

Successful PR for the Spielwarenmesse Nuremberg

Video: how to get your customers excited about your products

Sales success in the social web: boost sales with Facebook & Co

Green fair – save costs with a sustainable trade fair presence

Video: How to develop a customer orientied PR strategy

Visitor marketing – Simple strategies for winning new customers at a trade fair

Video: How retailers are overcoming the digital challenge

Blogger Relations – How can I attract bloggers to my brand?

Gross & fun: New Halloween possibilities

Video: how to draw attention to your products

Innovative shop: how to combine online and offline

Creating happy customers – magic moments in customer dialogue

Packaging to play, providing great product value

Video: Outfit your shop for the digital age

Video: Tips on how to boost sales through email marketing

Take advantage of the summer fun!

Back to school: sales boost as schools return

Video: Avoiding risks in the online toy trade

Benefit from the Spielwarenmesse app the whole year

From start-up to first-time exhibitor on the international stage

Why game recommendations are great for PR

How to sell toys online internationally

Getting your sales in shape – part 1: communicating with customers

Why homemade & customizable are good sales keywords for dress-up toys