Wednesday to Sunday!
31 Jan – 4 Feb 2018
Readingtime: 3 minutes
Readingtime: 6 minutes
Readingtime: 4 minutes
Readingtime: 5 minutes
Readingtime: 2 minutes
Readingtime: 15 minutes
A practical example: there is a lot going on at the Hartfelder toy store in Hamburg-Bramfeld, Germany. The new store, located in a shopping centre, is...
How does the brain make decisions? This question presents itself without fail when it comes to positively influencing the buying decisions of...
Impulse items and seasonal goods, new products and a basic range - a well balanced mix in a toy range provides an interesting and surprising overall...
Readingtime: 7 minutes
The way into the media is by no means as stony as it is perhaps assumed to be at the outset. A few rules must be observed that are typical for dealing...
It’s a simple formula – the happier your customer feels, the more likely he is to buy. Find out the simplest way to get your customer feeling happiest...
How can retailers best adjust for the digital age? Jens Rothenstein, project manager at the Institute of Retail Research (IFH) and the ECC in Cologne,...
Readingtime: 1 minute
19. February 2019 | 12:55
Mattel to produce 22 TV shows
12. February 2019 | 16:07
ChizComm, Beacon Media to merge
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