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Spirit of Play - The global toy magazine

Your advertisement in the world's largest B2B toy magazine

 Spirit of Play - The global toy magazine
Experience your stationery expo

Insights-X: Buy tickets now

Experience your stationery expo

 Insights-X: Buy tickets now
Benefit from the Spielwaren­messe app the whole year

Information for the toy industry always at hand

Benefit from the Spielwaren­messe app the whole year

 Information for the toy industry always at hand
Everything
Spielwarenmesse Messegeschehen

"The idea of the 'Game of the Year' came to us on the eve of the fair"

Readingtime: 5 minutes
blaues Modelauto von der Firma Schuco der Dickie Spielzeug GmbH

Model cars: collectors’ treats

Readingtime: 4 minutes
Spielwarenmesse 1973

"One thing I learned at the trade fair is just how impor­tant and signi­ficant it is to be polite."

Readingtime: 2 minutes
Carrera World Eingang

"People do not want to be simply left alone in the digital world"

Readingtime: 2 minutes
Spielwarenmesse 1964

"In the coope­rative, the rule is 'one member, one vote'. That kind of thing unites you."

Readingtime: 4 minutes
PetitCollage Stecktiere

Authentic brand for discerning moms

Readingtime: 5 minutes
Historie Spielwarenmesse

"You won’t find these kinds of relationships in any other industry"

Readingtime: 3 minutes
Sandspielzeug Quut Raki in blau und orange im Sand

Quut – The idea that came from the kitchen

Readingtime: 6 minutes
Simba Toys Lizenz Mascha und der Bär

Using successful licensing themes in the toy trade for lifestyle expression

Readingtime: 3 minutes
"Physisches Spielen ist enorm wichtig" - Interview mit Richard Dickson, COO Mattel

"Physical play is really important" - Interview with Richard Dickson, COO Mattel

Readingtime: 4 minutes
Geschäftmann baut Start-Up auf

Starting up: Question­naire for toy industry founders

Readingtime: 4 minutes
Mädchen mit Teddy spielt mit coolem Puppenhaus

Cool and trendy with high-quality design

Readingtime: 2 minutes
Holzklötze und Nummern aus Holz

Assortment diversity with classic wooden toys

Readingtime: 6 minutes
HABA Kullerbue

Why traditional toys for babies and infants are very popular

Readingtime: 2 minutes
aprilkind bei der Arbeit

From sewing patterns to monsters and sleeping aids

Readingtime: 4 minutes
Lego Boost Roboter

ToyAward: How LEGO BOOST became a winning product

Readingtime: 4 minutes
Zwei Männer betrachten Modellbahnlandschaft

How the new feeling of solidarity is streng­thening the model railway sector

Readingtime: 3 minutes
Pilot fliegt Drohne im Sonnenuntergang

How drones are changing the demands in model construction

Readingtime: 5 minutes
Kinder malen Bilder aus

Tactile play is all the rage again

Readingtime: 3 minutes
Crowdfunding

How Hasbro creates new board game ideas with crowdfunding

Readingtime: 3 minutes
Cubetto Primo Toys

Why wood is also perfect for programming

Readingtime: 4 minutes
Bobby car next

The next generation of the Bobby Car phenomenon

Readingtime: 4 minutes
Stylishe Teenager

Interview TOYS: how toy retailers position lifestyle

Readingtime: 4 minutes
Kindergartenkinder mit Betreuerin

Interview Dusyma: education, learning and free play as a holistic approach

Readingtime: 5 minutes
Innovation Virtual Reality

How much innovation does a product need and how much can it stand?

Readingtime: 3 minutes
Kind mit Zauberstab und Hut

Interview with Vedes: experiencing sorcery & magic with magic kits for children

Readingtime: 2 minutes
ToyAward Nominierte 2016

From the product to the Spielwarenmesse

Readingtime: 4 minutes
Mädchen kuschelt mit Puppe

Interview Simba Toys: dolls as a reflection of current trends

Readingtime: 3 minutes
NOCH Modellbahn Zubehör

Interview NOCH: how new theme worlds are inspiring model railway fans

Readingtime: 5 minutes
Plastikmodellbau

Glow2B interview: how the industry is benefiting from quality DIY kits

Readingtime: 3 minutes
Gesellschaftsspiele und Brettspiele

Turning a board game into a bestseller

Readingtime: 6 minutes

Board games category on the up?

One of the clear trends we can see in the global toy industry today is the resurgence of the board games category. I love board games, always have and...
Spielzeug kombiniert mit Bücher

Interview Thalia: toys are a logical extension to our core book product

Readingtime: 2 minutes
DIY für Kinder

Interview frechverlag: the DIY movement is getting younger and younger.

Readingtime: 4 minutes
Teppino

Interview Teppino: how a classic playmat tells digital stories

Readingtime: 3 minutes
Razor RipSurf

Interview Razor: how passion for the product influences its success

Readingtime: 5 minutes
Busch GmbH

Interview Busch GmbH: a unique opportunity for model railway manufacturers & retailers

Readingtime: 4 minutes
Making Trends

Interview EK/servicegroup: creating new trends is the goal

Readingtime: 3 minutes
Interview idee+spiel: Die Modellbahn-Hersteller sind für die Zukunft gerüstet

Interview idee+spiel: model railway manufacturers are equipped for the future

Readingtime: 4 minutes
Mutter kauft Babyspielzeug online

Interview Simba Dickie Group: Parents buying more toys for babies

Readingtime: 2 minutes
Lifestyle Artikel Spielwaren

Best Practice: how fashionable and trendy articles are livening up the toy trade

Readingtime: 4 minutes
Neuheiten ferngesteuerte Modellflieger

Interview with Horizon Hobby: new technology is shaping the model plane business

Readingtime: 3 minutes

Star wars - Star toys

Star Wars is more than a movie, it is the name of some of the most valuable collectible toys on the planet, an international phenomenon unlike any...
Trends Verkleidung 2016

Interview with Rubie’s: Star Wars & Frozen are the latest costume highlights

Der ToyAward auf der Spielwarenmesse 2015

Interview Scoot & Ride: The ToyAward attracts dealers' attention

Readingtime: 2 minutes
Holzspielzeug Bambus

Interview with Plantoys: How sustainable production creates value

Readingtime: 4 minutes
Neuheiten auf der Spielwarenmesse

Interview with Moluk: TrendGallery is expanding its range of customers
Zapf Puppen

Interview with Zapf: smart dolls, pink and glitter

Readingtime: 1 minute
Interview Michael Tiesler

Interview with Ravensburger: the future of digital and analogue games

Readingtime: 2 minutes

Video clip shows ancient Toy Fair

Who ventures to date this nostalgic video?

How to successfully manage your career in the toy industry

Tips on how to get ahead in the business

Crowdsourcing for the next generation of toys

Crowdsourcing is the way many inventors and great entrepreneurs are launching ideas into the market. Many of the ideas are toy products that will be...

Interview with kiditec: didactical & educational, both are possible!

Many manufacturers focus on electronics in the Technical Toys, Educational Toys, Action Toys product group. But Roland Graf, Chief Marketing Officer...
Design for Kids and Toys

The toy designers of tomorrow

Readingtime: 3 minutes
Schreibwaren Staedtler Interview

Interview with Staedtler: Insights-X offers the ideal platform for the stationery industry

Readingtime: 3 minutes

Top-selling dolls lines for the retail trade

Readingtime: 2 minutes

Interview with Heidelberger Spieleverlag: Digital works too!

Technical components already abound in traditional parlour games, while licences fuel the interest of the occasional player. We talked to Harald Bilz,...

Spielwarenmesse: A 15 Year Personal Journey

Nuremberg Adventures!

Interview with MTS: Outdoorarticles keep the sales in shape

Readingtime: 3 minutes

Behind the scenes: how the Spielwarenmesse comes together

Readingtime: 2 minutes

Wooden toys as attractive niche product for retailers

Readingtime: 3 minutes

Interview with Märklin: model railways thrill generations

Readingtime: 3 minutes

Interview with MULTIPLEX: Model construction and the dream of flying

Being close to your customers and to the retail trade is essential in model sport. In its 56-year history, the firm MULTIPLEX has always succeeded in...

Interview with Liliput: The mood is positive

The model railway is looking to make a comeback. The strategies are all quite different, but the goal is the same. Whether with inexpensive models...

Will Hasbro’s Monopoly soon come from the 3D printer?

Readingtime: 2 minutes

Interview with Pegasus: Digital games vs. board games?

Readingtime: 3 minutes

Toy design: the path to new products

Readingtime: 2 minutes

How to wow customers with fashionable and trendy articles

Readingtime: 3 minutes

Interview with WECO Feuerwerk: Playing with fire

Readingtime: 3 minutes

Interview with Undercover: Stationery goes online

Readingtime: 5 minutes

Toy design: From the idea to the finished toy

Readingtime: 2 minutes

Interview with Bastei Lübbe: E-book market for young target groups on the rise

Readingtime: 4 minutes

Interview with Rubie's: There should be a fancy dress box in every child’s room

Readingtime: 1 minute

"Toys are a part of our lifestyle"

Readingtime: 3 minutes

It takes time to build toy companies

Why a long term approach is critical to toy company success
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