Wednesday to Sunday!
31 Jan – 4 Feb 2018
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One of the clear trends we can see in the global toy industry today is the resurgence of the board games category. I love board games, always have and...
Star Wars is more than a movie, it is the name of some of the most valuable collectible toys on the planet, an international phenomenon unlike any...
Readingtime: 1 minute
Who ventures to date this nostalgic video?
Tips on how to get ahead in the business
Crowdsourcing is the way many inventors and great entrepreneurs are launching ideas into the market. Many of the ideas are toy products that will be...
Many manufacturers focus on electronics in the Technical Toys, Educational Toys, Action Toys product group. But Roland Graf, Chief Marketing Officer...
Technical components already abound in traditional parlour games, while licences fuel the interest of the occasional player. We talked to Harald Bilz,...
Being close to your customers and to the retail trade is essential in model sport. In its 56-year history, the firm MULTIPLEX has always succeeded in...
The model railway is looking to make a comeback. The strategies are all quite different, but the goal is the same. Whether with inexpensive models...
Why a long term approach is critical to toy company success
Readingtime: 7 minutes
22. February 2018 | 14:41
Andy Critchlow leaves Addo Play to pursue new opportunities
21. February 2018 | 10:19
The Toy Association elects new leadership at Annual General Meeting
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